Tinder Leads For Consumer Spending on Non Gaming Apps in 2019

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Tinder is rolling in cash.

Tinder is rolling in cash at the close of 2019 thanks to consumer spending on its popular dating app. According to Annie’s List, it ranks as the number one non-gaming app where consumers are spending money, ahead of entertainment and social network giants like Netflix, YouTube and Tencent.

Video games are by far the most popular apps for consumers and generate the most revenue from in-app spending. However, outside of the gaming world, Tinder subscriptions have driven it to the top spot in consumer app spending.

IAC And Match Group Officially Announce Separation

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IAC Separates from Match Group

Months after going public with its intention to spin off Match Group, IAC has entered into a definitive agreement providing for the full separation of Match Group from IAC’s remaining businesses. The transaction will result in IAC and Match Group (which includes dating sites like Match, Tinder, OkCupid and Hinge) becoming two independent public companies.

"We've long said IAC is the 'anti-conglomerate' – we're not empire builders. We've always separated out our businesses as they've grown in scale and maturity and soon Match Group, as the seventh spin-off, will join an impressive group of IAC progeny collectively worth $58 billion today," said Barry Diller, Chairman and Senior Executive of IAC.

Eric Eichmann Named CEO of Spark Networks

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New Spark Networks CEO Erich Eichmann  is on the left beside board director Jeronimo Folgueira
Image: Business Wire

Spark Networks announced that Eric Eichmann will take over as CEO of Spark Networks, replacing Jeronimo Folgueira.

“I could not be more excited to join Spark at this time,” Eichmann said in a statement, published in Yahoo! Finance News. “Spark has a tremendous brand portfolio to help people find love across the globe…I look forward to working with the great team at Spark and leading the next chapter of its development.”

eHarmony Receives a Major Update

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On November 4th eHarmony released a massive update to their dating service. Both the website and dating apps (iOS and Android) received a complete overhaul.

It was just a year ago that eHarmony was purchased by Germany's Parship Elite Group. At that time Parship Elite Group planned to move eHarmony to their existing platform which currently runs their other dating platforms (most are in Europe). An interview with Tim Schiffers, the CEO of Parship Elite Group stated that the migration could take as long as a year but would be well worth it since they have invested a lot in their technical setup to ensure ease of maintenance and feature upgrades.

Compatible Partners is Now Part of eHarmony

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Compatible Partners is now part of eHarmony

Late in 2018 eHarmony was acquired by the German broadcaster ProSiebenSat.1 (Parship Elite Group). Since then they have been busy working on a large update to eHarmony which went live on November 4th, 2019. With this update came the closure of Compatible Partners which now redirects to eHarmony with the following message:

A fresh experience is waiting for you. Log in with your existing credentials or register now to discover what‘s new.

So, it looks like current members have nothing to worry about as all active member accounts have been moved over to eHarmony so all you need to do is log in with your existing information.

IAC Plans to Spin Off Match Group

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IAC spins off Match Group

IAC has announced its plan to spin off its most profitable company, Match Group, to create “two independent public companies,” according to a company statement.

Match Group is a publicly traded company and owns a suite of star dating apps like Tinder, PlentyofFish, Hinge and OkCupid among others, but IAC is still Match Group’s majority owner (with 80 percent of Match Group’s holdings). According to Tech Crunch, when the spin-off occurs, IAC says it would distribute its Match Group shares to IAC stockholders, which means IAC shareholders would have shares in both companies.

The move would allow Match Group to become a fully separate, independent company.