TV Shows

Bumble Confirms Ad Featuring Serena Williams Will Air During SuperBowl

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Bumble confirmed that a new ad featuring its latest celebrity partner Serena Williams will debut during the first half of the SuperBowl.

According to AdWeek, Bumble teased a new campaign with the tennis star, admitting that it would coordinate with the SuperBowl, though it wasn’t clear if they were planning to air an ad during the game, one of the most-watched annual events in the U.S. (and one of the most expensive ad buys). Bumble has now confirmed their first SuperBowl ad will feature Serena Williams and their new campaign “The Ball is in Her Court.”

Bumble, a female-friendly dating app, is serious about its female-empowerment mission. Over the past few years, the brand has debuted offerings that appeal specifically to women, such as partnering with Moxy Hotels to offer BumbleSpot – verified locations where Bumble users can meet for dates, career networking, or potential new friendships - in an effort to create safe spaces for women.

Have Dating Apps Killed Romance? Tune in to the Debate February 6th.

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Valentine’s Day is approaching, which means more news stories about the prospects of finding love online. Dating apps have changed the romantic landscape in recent years and offered more opportunities to meet new people, but have they really helped daters meet their ultimate goals?

On February 6th Intelligence Squared U.S., a non-profit organization which encourages thoughtful discussion and debate, will be hosting a live debate from New York City: "Swipe Left: Dating Apps Have Killed Romance."

In a nod to the complicated state of dating today, the keynote will be delivered by Daniel Jones, longtime editor of the hugely popular New York Times’ essay column ‘Modern Love.’

Vice, Match And Snapchat Team Up For An Action Bronson-Hosted Dating Show

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Hungry Hearts TV Show

In a move that may prove we’ve reached peak Millennial, Vice is debuting a new Snapchat dating show sponsored by Match and hosted by Action Bronson. Take a moment to let all those buzzy words and brands set in.

The weekly, 8-episode show is called Hungry Hearts and features couples going on dates that are designed by Bronson himself. Over the course of the mini-series, the chef-turned-rapper will flex his matchmaker muscles as he curates dates, provides play-by-play commentary on each outing, and predicts whether the would-be lovebirds will get to a second date.

Hungry Hearts is not Bronson’s first show for Vice. His indulgent web series for Munchies - F*ck, That's Delicious - is a bonafide hit that moved to Viceland and will be printing a cookbook based on recipes from the show. It should come as no surprise to fans that his dates for Hungry Hearts will also feature plenty of delicious eats.

Study Reveals The Impact Of Netflix On Your Love Life

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Netflix Dating Study

As ubiquitous as the phrase “Netflix and chill” now is, it's not surprising that the streaming site could impact your love life. According to a new study released by Netflix itself, the shows and movies you watch online do affect your search for a soulmate.

The study, which examined a sample of 1,008 Americans 18-39 years old, found that around one third of respondents (27%) said show compatibility was important. Yes, in 2016, 'show compatibility' is a real thing. Netflix even coined the term 'show goggles' – the psychological phenomenon resulting in a drastic change in perceived attractiveness based on taste in TV shows.

A quarter of respondents admitted to having show goggles, with 13% saying they would ask someone out solely based on if they liked similar shows. Men seemed to be more susceptible than women – 34% said they are likely to get smitten based on shared tastes in shows and movies.

As we date, Netflix helps us get closer. Fifty-eight percent of study participants said they bond over Netflix. Instead of asking questions over coffee, discussing movie and televeision preferences helps us get to know each other better. Sixty-five percent said they engage in negotiations while choosing what to watch, while 35% said they trade show for show.

The couple that streams together, stays together. Netflix continues to play a role as things get more serious. Sharing a Netflix account is now a modern milestone along the lines of going Facebook official. “More than half of respondents said sharing a Netflix account felt like a 'serious' step forward in the relationship,” reports Forbes, “and 17% said they would wait until getting engaged or married to share an account.”

And no, it doesn't end there. Once a relationship is established, Netflix plays an integral role in maintaining the closeness of that bond. Seventy-two percent of respondents who were married or in a relationship said that staying in and watching Netflix was a favourite way to spend date night.

What the study doesn't address is what happens if things don't work out. While some couples live happily ever after with their Netflix queues, binge-watching into the sunset together, others aren't so lucky. In the event of a break-up, who gets the joint Netflix account? Add that to the list of things that have to be divvied up, along with the social circle and the cat.

If you need to come up with the perfect date and a cupid-worthy gift. If this study is right, the pressure's off. All you need is a comfy couch and a Netflix subscription.

Hilary Duff May be Making a Tinder Dating Reality Show

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Single celebrities have not been shy to admit that they are on Tinder. Stars like Lindsay Lohan, Chris Pine, former Miss USA Nana Meriwether and Mindy Kaling have all been spotted on the popular dating app. The latest celebrity to check it out is recently divorced single mom Hilary Duff.

Duff shared her fascination with Tinder on Ryan Seacrest’s radio show, admitting that she wasn’t sure what to make of the dating app at first, but she told her girlfriends after helping them swipe left and right on a few of their matches, she wanted to join. They protested, but Duff insisted it would be fun.

Turns out, it has been fun for her – she was recently spotted on a date in a bowling alley, and later in the week getting pizza with the same guy. Apparently, a man she met on Tinder.

Rumors are swirling that she signed up with Tinder to film a new dating reality show, one that follows her around on her various Tinder dates. According to The Daily Mail, film cameras were present when Hilary and her date went to dinner, but the crew left when they went to a bar.

Hilary went into some detail about her date on Seacrest’s show. “We went bowling so we didn't have to talk too much, but we did talk a lot actually,” she said. “He was cool. He brought a friend and I had some friends there. He used to be in editing for reality shows. Now, he's an actor and he just wrote a play. He's an interesting guy. To be honest, I don't really want an actor either … I think he has a few jobs.”

'I'm just a Tinder animal!' she joked. 'I had my Tinder training wheels on for my first date. Now it's smooth sailing.'

Duff’s latest project is a co-starring role in the series “Younger” alongside Broadway star Sutton Foster, where she plays friend and co-worker to Foster who is trying to pass herself off as 26 to keep her job. Duff hasn’t announced whether there is a dating reality show project in the works.

Duff assured Seacrest during her interview that whoever she dates has to be accepted by her son Luca, who she described as a “Mama’s boy.”

According to TMZ, she has swiped right on 9 guys so far since she joined a few weeks ago. Now we just have to wait for the show to launch.

The Singles Project: a Retrospective

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Bravo’s latest reality TV project veered away from the sensational (unlike VH1’s “Naked Dating” which garnered a lot of unwarranted attention). Instead, The Singles Project – dubbed as a “real-time docuseries” on dating - followed eight singles in their search for love, while viewers informed them of what they were doing right and wrong.

Participants had to be willing to be critiqued, so I give them a lot of credit for their courage in putting their love lives and themselves out there on public display. There seemed to be a common goal among them: they wanted to find love, and were more than willing to try something different, to see what they could change to make their dating lives better.

The Singles Project is definitely not the well-choreographed stuff of hit dating shows like The Bachelor. There were no roses, no eliminations, no over-the-top romantic gestures. It was more real-life dating than most of the shows out there.

In a recent interview, the stars of the show talked about their experiences, what they learned, and how dating in front of a camera changed how they viewed themselves and also how they date. Some found love, some walked away still single, but according to Bravo, they say they “consider their efforts to be successful rather than shameful.”

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“I learned that I’m a pretty particular person and that I have a tendency to drive people away at times,” said Brian when Bravo asked what he’d gained from the experience. “But on top of that I’ve learned that it’s probably caused by my desire to not settle. My desire to find The One and my desire to find The One that I deem to be my equal and the person that I want to grow old with and love forever and be happy with.”

For Tabasum, the show taught him to open up. “The thing that I learned about myself the most is that I have become so much better at communicating and telling the person that I am dating exactly how I feel—and that was kind of a struggle for me before.”

The cast members who ended up together learned a few things about themselves too. Ericka, who ended up falling for cast mate Lee, admitted: “I learned that I’m a bigger control freak that I thought I was originally.” While it’s too early in their relationship to tell, her awareness of her controlling nature might help her have a different kind of relationship than the ones she’s experiences in the past.

The big takeaway is that we all have things to learn when it comes to relationships. We can all improve our communication. The key is to never stop trying, to never give up.