eHarmony’s Third Annual Happiness Index Reveals What’s Keeping American Couples Together In 2020

  • Tuesday, March 10 2020 @ 03:34 pm
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The Happiness Index: Love and Relationships in America
Image: eHarmony

Sex. Politics. Equality. Mental health. Climate change. Commitment. These are the things on couples’ minds in 2020, according to eHarmony’s third annual installment of "The Happiness Index: Love and Relationships in America."

Eight-two percent of American couples say they’re happy in their current romantic relationships (down just slightly from last year’s 83%). Although there’s no exact science to creating a satisfying partnership, surveys like these offer insight into what makes successful couples thrive. Two factors at the top of the list are sex and quality time.

Couples in 2020 are more likely to prioritize sex than couples in 2019. This year’s Happiness Index found that 86 percent of couples who have sex with their partner weekly are happy. The 78 percent of couples who have sex monthly and 66 percent who have sex a few times per year are less happy than their counterparts. But it’s not just sex that matters — couples who focus on both sex and quality time with each other are happier (87 percent) than couples who focus only on sex (69 percent) or quality time (82 percent).

New Study Shows More than A Quarter of People Log in to an Ex's Social Media After a Breakup

  • Friday, November 22 2019 @ 10:53 am
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Social Media Accounts

A revealing new study of digital sharing revealed that over one quarter of Americans continue to log in to an ex’s social media accounts after a break-up.

Cyber security company surveyed 2,568 participants from across the country and found that we still like to know what’s going on with our exes online. The most common account that respondents admitted logging into is Instagram, with 69 percent saying they have done so within the last week. Fifty-eight percent of respondents have logged into an ex’s Facebook account in the same time period.

New Study by Dating App Hinge Shows Similarities More Important Than “Opposites Attract”

  • Tuesday, October 22 2019 @ 11:43 am
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A new study by dating app Hinge shows that people are more likely to match when they have certain traits in common, rather than the old adage “opposites attract.”

According to the results of the study, people are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. The study was conducted by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge. According to an article in Business Insider, they analyzed the outcomes of more than 421 million potential matches on the app to see how similarities in certain traits affected the likelihood of people matching. This included assessing indications of users wanting to communicate outside the dating app.

New Study: How Much Do Americans Spend on Dating? 

  • Friday, October 18 2019 @ 01:00 pm
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Spending on Dates Study

The average American spends over $120,000 over his or her lifetime on dating, according to a new study. Not surprisingly, seventy percent of daters think that dating is too expensive.

Online banking company partnered with OnePoll to survey 2,000 Americans about their expenses when it comes to dating and found on average it costs people $168.17 per month. According to Fox News, they also discovered that dating expenses actually increase once the couple gets married – on average to $185.65 per month - because they want to do things to “keep the spark alive,” according to the report.

Plus-Sized Daters Are Inspired by Body Positivity Movement, According to Dating App WooPlus

  • Thursday, October 03 2019 @ 10:15 am
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WooPlus dating study

Plus-sized daters are feeling more positive about finding love with dating apps, according to a new study by dating app WooPlus.

The company conducted a survey of its 3 million users to find out what they think of the body positivity movement, which has become extremely popular thanks to outspoken stars like Lizzo, Ashley Graham and Tess Holiday, who have brought attention to the cause. These celebrities have been instrumental in shining a light on the problem of fat-shaming by encouraging people to embrace their curves and recognize their own beauty in all aspects of their lives – including their love lives.

Stanford University Survey Finds Couples Who Meet Online Are More Diverse

  • Saturday, July 20 2019 @ 07:32 am
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Couples who meet online are more Diverse

Researchers have long been fascinated by the ways online dating has changed how we meet and match. A Pew Research Center analysis of recently released survey data from Stanford University found that online daters are more likely to choose partners who are different from them in race or ethnicity, income level, education or political affiliation.

The Stanford survey, How Couples Meet and Stay Together 2017, collected answers from 3,510 U.S. adults who are currently married, currently in a relationship, or who have ever previously been in a relationship. Couples who met online were more likely to date someone with a different education level, political ideology or race/ethnicity than couples who met offline. The difference between those who met online and offline was particularly significant for political party and race/ethnicity.

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