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A vast majority of daters – 85 percent of women and 87 percent of men - want apps to verify the ages, recency of photos, and locations of potential matches.

According to a new study from TransUnion, over half of those surveyed also said that dating app profiles didn’t accurately reflect the people they met in person. Women were twice as likely to say that people lied about their age, and men were more likely to say they were a victim of a “bait and switch” according to the company’s press release. The study is entitled “The Paradox of Online Dating: Convenience vs. Connection.”

In fact, of those surveyed, more than 75 percent said they were willing to undergo background checks themselves to bring more transparency among dating app users.

Match Group's New COO: Hesam Hosseini

Match Group has appointed a new COO and new CEO, shaking up the executive team in hopes of a turnaround after several disappointing quarters.

Spencer Rascoff has taken over from Bernard Kim as CEO, and Hesam Hosseini was promoted to Chief Operating Officer, and will take the reins in April. The company also announced Gary Swidler will step down as President but will remain as an advisor through July.

Hosseini served as CEO of Evergreen & Emerging Brands for Match Group, one of the bright stars in recent months for the company. Some of its smaller, more niche apps under his direction have shown growth while the company’s star app Tinder has continued to decline.

Match Group CFO Steven Bailey

Image: Match Group

Match Group has promoted Steven Bailey to the position of CFO, taking over for Gary Swidler as he continues in his role as president of the company.

Bailey is currently senior vice president of financial planning and business operations at Match Group, according to Reuters, and will assume his new position on March 31st. According to Reuters, his appointment signals the company’s commitment to “long-term strategic growth” and “strong cost discipline.”

Match Group’s most popular app Tinder has seen paying users and revenue fall in recent quarters, though Hinge continues to grow. The company has allocated a lot of resources to AI-driven features like photo selection and prompts that provide users help with crafting messages and bios, which seem to be the direction many dating apps are going. In fact, Grindr is testing out a new virtual wingman using generative AI.

Dating apps may be inadvertently helping contribute to greater income inequality, according to a new economic study.

According to The Independent, researchers at the Federal Reserve Banks of St. Louis and Dallas and Haverford College found that at least half of the rise in income inequality between 1980 and 2020 can be attributed to changing preferences and the rise of online dating. Because of how easy it is to filter based on preferences, people are more likely now to marry someone in the same socioeconomic bracket than they were before.

According to The Independent, researchers specifically tracked education, race, income, skill level and age of recently married people between 2008 and 2021, as dating apps became more popular. The findings suggest that people are marrying someone more like themselves than they were likely to in earlier years, which the researchers have tied to half of the increase in household income inequality during the same period. When higher-earning people couple up and lower earners do as well, it grows the disparity.

Image: Tinder

Tinder has released new features and added perks in time for college students headed back to campus. The move signals the company’s continued priority to market to younger Gen Z singles.

One interesting perk is that Tinder will offer college students a 50% discount for any of its premium services of Plus, Gold, and Platinum, according to Tech Crunch. This comes after the dating app company has struggled to retain paying users, reporting a loss of 400,000 paying users in the last quarter.

Tinder also announced a series of updates to Tinder U, its in-app feature for college students to find others on their campuses to connect with. One new feature for Tinder U includes new badges to add to their profiles, such as graduation year, major, clubs they are a part of, and their fraternity/ sorority life.

Online scams are on the rise across New York state, according to its Attorney General Leticia James.

Local news WGRZ reported that scammers are using dating apps, social media, and unsolicited text messages to lure victims into making fraudulent purchases or investments. Referred to as “pig butchering” – the idea is for the scammer to befriend and form trust with the victim before taking their money.

"New Yorkers hoping to find romance and personal connections online are instead being taken advantage of and victimized by heartless scammers,” said Attorney General James in a release. “Sophisticated fraudsters are increasingly using dating apps and social media to trick users into bogus investment schemes.”