Friendship

Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil

Friendship
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Jameela Jamil using Bumble
Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Google’s New Social Network Called Shoelace Wants To Introduce You To People Who Share Your Interests

Friendship
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Shoelace Website Screen Capture

After shuttering Google+ in April, Google is taking another stab at social networking. The company is currently testing Shoelace, a Meetup-esque network focused on connecting people with similar hobbies and interests.

Shoelace is a hyperlocal mobile app that promises to “tie” people together based on their interests, like two laces on a shoe. Users can create listings for events and activities (fittingly called “Loops” on the app) they’re participating in, then invite other people to join them. Invitations can be sent to friends or strangers, whether or not they are fellow Shoelace members. Shoelace also generates personalized daily recommendations help users find the most interesting things happening in their area.

5 Social Apps For Travelers And Adventurous Singles

Friendship
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You’re itching to book your next trip, but none of your friends are available and you don’t have a significant other. What’s a solo traveler to do? Apps dedicated to connecting travelers are on the rise. Some are explicitly designed to be digital matchmakers for singles with wanderlust, while others are intended to connect explorers looking for travel buddies or local guides. Here are five to try on your next adventure.

TourBar

TourBar

TourBar is a mobile-first social network made to help jetsetters find dates or travel companions. Members can register as a solo traveler headed to a destination or as a local guide ready to reveal the best restaurants, beaches, bars and other must-see spots in their city. All users on the site are verified for a safer, less stressful international travel experience. TourBar’s ambitious goal is to become a platform for solo travelers of all kinds, where members can share travel plans and recent experiences with others looking to visit a destination.

It’s A Match: Badoo Acquires British Dating App Huggle

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Huggle Marketing Team
Huggle Marketing Team
Image: BusinessCloud

While Bumble battles Match Group over intellectual property, another women-led dating app is celebrating a more positive 2018. Huggle, a British friendship and dating service launched in 2016, and its all-female marketing team has been acquired by Badoo.

Huggle matches users based on the places they love to visit. Simply indicate what you’re looking for – a date or a friend – and your search preferences, including your ideal age range and how many places you must have in common. Huggle uses GPS to automatically check you into locations you visit and notifies you of profiles that share your interests.

Founders Stina Sanders and Valerie Stark believe this approach to dating offers a more effective way to assess compatibility.

Wingman Survey Reveals Most Millennials Want To Play Matchmaker

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Wingman Dating App

Though a dating app may seem like the closest thing tech-obsessed Millennials have to a matchmaker, the ancient art of playing cupid isn’t dead yet.

Wingman, a new mobile matchmaking app, recently conducted its first Wingman Assisted Romance Survey. The study reveals that most Millennials (90%), whether they’re single or in a relationship, say they would enjoy acting as matchmaker for their friends. And what’s more, they’re confident about their skills. Almost 70% said they thought they’d be better at picking matches for their friends than their friends would be at picking their own dates.

“A large majority of the people we spoke to at length felt that they knew their friends well enough to pick people they should meet and many felt they absolutely knew them better than their friends know themselves,” said Wingman founder Tina Wilson. “Millennials tend to be confident and that confidence clearly extends to the widespread belief we found that many millennials are convinced they can be great matchmakers for their friends." 

Summer Loving: Why You Should Keep Your Options Open

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Summer Love

According to Match’s Singles in America Study, most people are interested in long-term relationships, especially men. However, if you spend much time in the real world of online dating and dating apps, you see a different story unfold: most people are afraid to commit, less they lose their options for meeting other people.

It’s a double-edged sword: there are more options now thanks to apps like Tinder which have made meeting people online very easy, but there’s also the problem of choice as Aziz Ansari talks about in his book Modern Romance. When there are too many options, people tend to feel less satisfied with any one choice.

So what should daters do?

I read a Washington Post article recently penned by a single Mom, who used to find online dating a horrible, time-consuming experience. But since apps came into the picture and she’s able to swipe at any time, like say – between diaper changes or feedings, she finds it absolutely freeing. Dating apps have given her more confidence, because she knows that even when she has a bad date, she can always find someone else. At any time.

But for those of us who have experience looking for love for months or even years, you can start to feel a little bitter and exhausted from the process. After all, how many first dates can you go on before you feel like you’ve had the same conversations and met the same types over and over?

That’s why this summer I have a proposition: instead of looking for someone special, or jumping into a relationship too soon, or getting too excited about an online match before you’ve even met, try taking a step back. Swipe right on more profiles than you want. Try dating a range of people outside of a “type” you find most attractive.

And most importantly, date more than one person at a time. Really.

There’s no reason to continue with serial monogamy this summer, when you do have choices and you can explore your dating options a bit more than you have in the past. Instead of getting excited and let down, riding that roller coaster, try scheduling more dates and seeing all the people you can meet.

There’s no reason to fixate on one choice when you aren’t exclusive. Dating means exploring your options, testing the waters, and seeing who is out there. Plus, when you date outside your type, you are adding to your choices.

I’m not trying to stress out your already busy schedule, but why not take advantage of longer summer nights by keeping your options open? It can’t hurt. And you might have more fun when you don’t take things so seriously.