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eHarmony Releases Findings From First-Ever Singles & Desirability Study

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eHarmony’s inaugural Singles & Desirability Study

What do singles value most in potential partners? Is it humor? Generosity? Confidence? Intelligence? eHarmony’s inaugural Singles & Desirability Study, conducted in April 2019 by Harris Interactive, takes a deep dive into what Americans really want out of their dating lives.

The study found that both men and women want a partner who is kind, funny and honest. More than half of all singles said honesty is the most important attribute to consider when deciding who to date. Kindness (44%) and a sense of humor (34%) were named the second and third most desirable traits, respectively. While men were two times more likely than women to prioritize physical attraction, attractiveness ranked fourth overall.

New Dating Study Reveals Everyone Wants A Partner Who’s Out Of Their League

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Dating out of your league

Online daters aim high when it comes to hooking up and finding love. According to a recent study published in Science Advances, both men and women aspire to date partners who are “out of their league.”

Researchers from the University of Michigan and the Santa Fe Institute analyzed heterosexual dating habits in four major U.S. cities – New York, Boston, Chicago and Seattle – using messaging data from a popular unnamed online dating service. The results of the study revealed that singles pursue partners who are, on average, 25% more desirable than themselves.

A person’s desirability was determined in part by the number of initial messages they received. The most popular individual in all four cities was a 30-year-old woman living in New York, who received 1504 messages during the period of observation, equivalent to one message every 30 minutes, day and night, for the full month of the study.

However, desirability is not just about the quantity of people contacting a user - the quality of people also matters. Those who receive messages from highly desirable people are presumably more desirable themselves. To account for this, the researchers looked at the aggregate desirability of those sending the initial messages using PageRank scores.

The Science Behind Cuffing Season

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It is Cuffing Season

The holidays are here, and that means cuffing season is in full swing as daters look to settle down with a significant other.

Cuffing season starts as the weather gets cooler and people look to snuggle up with a partner, or be “cuffed” to someone instead of remaining single. The holidays definitely amplify this tendency, as we are bombarded with pictures of happy families and people kissing under the mistletoe, Christmas lights sparkling. It can make you feel like something is missing if you aren’t in a relationship.

The truth is, cuffing has been around for a while, even if the term is relatively new. According to research, more babies are born in the late summer months than any other time of year, thanks to couples getting cozy during the long, cold winter months. Additional studies that show there is a physiological increase in testosterone and estrogen levels during the winter. So biologically, our bodies are programmed to snuggle up with someone special during this time of year.

Seventh Annual Singles In America Study Explores Gender In 2017

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Now in its seventh year, Match’s annual Singles in America study asks singles across the United States to share how it feels, what it looks like, and what it means to be single today. More than 5,500 singles were surveyed in 2016. Here’s what they had to say.

Gender and feminism are on everyone’s minds. The resurgence of the feminist movement isn’t just the subject of scholarly articles and fodder for celebrity interviews - it’s changing the dating landscape in 2017.

“The annual Singles in America study has once again demonstrated new emerging trends including men’s overwhelmingly positive view of feminism and feminists, in the boardroom and the bedroom,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “We’ve captured the great spring forward in gender equality.”

Match Releases Seventh Annual Singles in America Study

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In time for Valentine’s Day, online dating service Match released its seventh annual Singles in America study, the largest and most comprehensive study of its kind.

This year’s focus was a little different from previous studies, exploring new dating rituals, shifting gender roles, and the impact social media has had on the dating culture.

First, thanks to mobile apps and the accessibility of online dating, almost one in six singles (15%) of those surveyed by Match feel addicted to the process of looking for a date. Millennials are 125% more likely to say they feel addicted to dating than older generations. And men are 97% more likely to feel addicted to dating than women – although more women feel more burned out by the process (54%).

2017 ‘Singles In America’ Survey Reveals Secrets Of Millennial Dating

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Singles in America 2017 Study

Match.com has released its seventh annual Singles in America study, the nation’s largest and most comprehensive annual survey of dating in the United States.

The 2017 survey is set to reveal surprising data and trends on new dating rituals, the impact of social media on the dating landscape, shifting gender roles, and attitudes about love, sex, and relationships across generations.

Unsurprisingly, Millennials were a major focus of the study. The much talked-about generation is “diligently using technology to find love,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match, “and building new dating rules and taboos along the way.”