Tinder Boost Will Soon Let Users Pay To Be Seen First

Tinder
  • Contributed by:
  • Views: 1,606

Everyone loves to skip the line. There’s a special satisfaction that comes from strolling past the unfortunates stuck in the queue, throwing a confident nod to the bouncer, and sashaying through the door without even flashing an ID.

Whether or not you have that kind of clout at clubs, you now have it online. Tinder is rolling out a new feature called ‘Boost’ that lets users skip the digital line for a fee.

“You’ve got people to meet and places to be. In fact, Tinder was designed with this in mind, providing you a simple, fun introduction to new people nearby so you can get out and meet them in the real world,” reads the official blog announcement. “Still, sometimes there just aren’t enough hours in the day and what you need is a boost in the right direction.”

Boost is the proposed solution to that problem. The feature makes you one of the top profiles in your area for 30 minutes, increasing your chances for a match. Tinder’s research says a profile can receive up to 10x more views while boosting (the blog also urges to “please use caution while boosting and don’t let all the attention go to your head”).

Boost is activated by tapping a button while swiping in Tinder mode. Continue swiping during your Boost for best results. When your Boost has ended, the app will let you know your time is up and tell you how many more people checked you out. You can also see which of your new matches came from Boost (you’ll see the Boost icon, but they won’t - your secret is safe).

If you have Tinder Plus, you get one free Boost every week. If you want more, or if you don’t have Tinder Plus, you can buy a Boost at any time. The feature is now actively testing in Australia, where it goes for $7 AUD (around $5 USD). Like the Super Like, which is used to show serious interest in a particular profile, Boosts will reportedly be sold individually and in packages.

Some users are bound to complain that $5 is steep for only 30 minutes. Tinder fame doesn’t come cheap, apparently. So much for not putting a price on love. Remember, Tinder is the company that charges users under 30 $9.99 per month for premium features, and charges users over 30 $19.99 per month for the same thing.

Tinder needs to make money somehow - in fact, its initial lack of monetization was a major complaint for investors - but is this the best way to do it?

Tinder hopes to roll out Boost to rest of the world following testing in Australia.