Tinder Releases 2019 Year In Swipe Report

Tinder
  • Wednesday, December 18 2019 @ 11:45 am
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Tinder's Year in Swipe Review
Tinder's Year in Swipe Review
Image: Tinder

Tinder has published its second annual ‘Year In Swipe’ review, a roundup of the biggest trends that unfolded on the dating platform in 2019. Last year’s 2018 Year In Swipe identified Monday as the best day to be on the app, August as the hottest month of the year for singles and music festivals, royal weddings and sporting events as popular times for users to log in. This year, the report focused on the dating habits of Gen Z.

People under 25 now make up the majority of the Tinder community. According to the 2019 Year In Swipe, this generation is out to change the world. Younger users are more likely to mention causes or missions in their bios. Subjects like “climate change,” “social justice,” “the environment” and “gun control” top the list of concerns for Gen Z. Millennials, in contrast, are looking to connect over adventure — they’re 3x more likely to talk about about travel in their bios.

Gen Z is also progressive when it comes to gender and sexuality. LGBTQ+ pride events launched a month of matching mania, with June boasting the most matching days of any month in 2019. Compared to last year, 30% more people used Tinder’s More Genders feature to show their authentic selves to the world. Usage of the rainbow emoji in bios also increased in 2019.

Watch Tinder’s 2019 Year In Swipe video:

With an election year rapidly approaching, it’s no surprise that politics are a hot topic for today’s singles. Democratic presidential candidates and the current US president dominated the list of political figures Tinder users couldn’t stop talking about in 2019. Justice Ruth Bader Ginsburg, special counsel Robert Mueller and climate activist Greta Thunberg also made the cut.

But it’s not all politics and saving the world for Gen Z — they have a silly side, too. Over 300 million emojis were used in Tinder bios in 2019, with one in particular standing out: the facepalm. The comically exasperated emoji saw a whopping 41% jump in usage, leading Tinder to dub 2019 “a real facepalm year.” To take their minds off whatever inspired their facepalms, Gen Z also celebrated the lighter side of life. Popular pop culture topics included Captain Marvel, Game of Thrones, Lizzo, the Jonas Brothers, Billie Eilish, Old Town Road and the Fyre Festival disaster.

Looking to the future, it seems Gen Z may already be preparing for one of 2020’s biggest events. The city of Tokyo saw the biggest increase in activity per member in 2019, perhaps a preemptive spike in swipes ahead of the XXXII Olympic Summer Games that will be held there next year.

For the first time this year, the Year in Swipe specific results was released for 10 other countries around the world including the US, UK, Germany, Korea, India, and France. For more on this dating service you can read our Tinder app review.