Only 1% of Tinder Users Find a Match

  • Thursday, January 08 2015 @ 06:30 am
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If you are among the 150,000 Tinder users in Ireland, your chances of finding a match are only one in a hundred - or about 1% - according to a new study.

Researchers for Ipsos MRBI, who surveyed people living in Ireland who say they use Tinder, discovered that dating app users’ chances for finding someone they click with are not that much greater than randomly meeting people at bars and pubs. In fact, the odds may be less favorable with apps, likely because there is the perception of browsing through a seemingly infinite number of eligible singles each time you log on to the app, making commitment seem unappealing. The more choices you have, the less willing you become to settle for just one person.

There is an addictive quality to apps like Tinder, according to its own figures. The average Tinder user spends between an hour and 90 minutes using the app every day, logging in 11 times. There are also an estimated 50 million active users of Tinder, compared to 864 million active Facebook users and 300 million active Twitter users – proving that the dating app has as much power to hold users’ attention as the major social media platforms.

Part of the reason for its low percentage of matches might be Tinder’s demographic, at least in Ireland - preferred mainly among fickle twenty-somethings who log on to the app several times a day. Only 12% of Irish Tinder users are between ages 35 and 44, and for those between 45 and 54, the number goes down to 3%.

Men are also less picky than women when it comes to saying yes to a dating app match. According to the study, they are three times more likely (46%) to swipe “like” on a woman’s profile whereas only 14% of women say yes to a man’s profile. The study also shows however that women invest a little more thought and time - women spend 8.5 minutes reading profiles on Tinder each time they log in, compared to a man’s 7.2 minutes (which are spent swiping).

So what does this mean for daters? The U.K. might not be much different from Tinder users all over the world. There is an accessibility and ease to the app, which has made it extremely popular and given its users a lot of options when it comes to meeting new people. But just like flipping through magazine pictures, sometimes it’s easier to just look at more photos than to reach out and contact someone, even if you find them intriguing. The real test is – can Tinder translate to real-world relationships?

Maybe your chances are about the same on Tinder as they are at your local bar. But until you reach out to try and meet in real life, you won’t know.