Mobile

Tinder Dumps Desirability Scores For An Updated Matching Algorithm

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Tinder made headlines in 2016 when a Fast Company article revealed the dating app’s most closely guarded secret: every user received an internal rating that ranked the most (and least) desirable people on the platform. Then-CEO Sean Rad confirmed the existence of the algorithm, called an “Elo score” in reference to a ranking system used by chess players, but declined to go into detail.

“It’s very complicated,” he said. “It took us two and a half months just to build the algorithm because a lot of factors go into it.”

The story spread rapidly and left many users with a bad taste in their mouths. Dating app users are already subjected to judgement after judgement at each other’s hands - does anyone want to feel judged by the app itself, too? Why should Tinder get to decide who is desirable and who isn’t, or who is and is not out of someone’s league?

For Better or Worse, Online Dating is Changing Our Culture

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Online dating is a fast-growing trend thanks to apps like Tinder. But does our ease with swiping, messaging, and moving on have further implications in our culture, including changing the way we interact with one another?

According to website Mashable, studies on dating app behavior point to a distressing trend. On the one hand, online dating has helped to bridge people from different social circles who used to rely on friends and work colleagues to introduce them to future love interests. Now, we can login to a dating app and start swiping.

However, it’s become so easy to swipe that dating apps have become a game more than a way to connect. You see how many people you can match with by endlessly swiping right. You meet someone for drinks to see if they look as hot in person, but if you’re not blown away with chemistry, you can easily move on. There’s no effort needed, and this is becoming a problem for people who are looking for more serious relationships.

Critical Security Vulnerability Discovered In OkCupid Android App

Mobile
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February might be the season of love, but recent reports of hacking incidents may have you thinking twice before opening your favorite dating app. OkCupid is the subject of not one but two such stories - first a report revealing the dating site has denied a data breach despite multiple users’ claims of their accounts being hacked and stolen, and now the discovery of a security flaw from Israel-based cybersecurity firm Checkmarx.

According to researchers at Checkmarx, a vulnerability in the Android version of OkCupid’s mobile app could have exposed users to attacks of varying severity from cybercriminals. Bad actors could exploit the flaw to monitor usage of the app, read messages, track a user’s geographic location, send links with self-replicating malware or impersonate the victim.

“The disruptive potential of this attack is frightening as it is not hard to implement, it is not easy to detect by a typical user, and has high ​confidentiality​, high integrity​ and high ​availability​ impact,” said researchers in a post explaining the potential impact of the flaw.

Match updates Website and Dating Apps

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In late 2018 Match did a major update for both their website and dating apps (iOS and Android). They dropped a number of features and made the navigation simpler to use. In a sense Match has gone back to the basics of online dating, offering only the key features needed to search, match and message.

The apps and website more closely mirror each other now with this new version in terms of design and features. One of the main things you will notice when you first launch the new app or log into the website is the updated color pallet. Gone are the washed out darker blues. In its place you have a much more vibrant blues. This makes things pop more on the screen. Profiles also stand out more in searching and matching as they appear on screen larger. Other changes include:

Live Video Competition Battles Feature Rolls Out To MeetMe And Skout

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The Meet Group, a portfolio of brands in the mobile social networking and entertainment space, is rolling out a new feature called Battles on its MeetMe and Skout apps.

“Battles brings an exciting competitive dynamic to Live, and we are thrilled to bring this new feature to our users,” said Geoff Cook, CEO of The Meet Group. “We believe that the addition of Battles will contribute to our growing video revenue run-rate, which exceeded $62 million annualized, based on the month of November, up from the $55 million number we reported in October. Momentum in video revenue has continued into December, and this past weekend we achieved the highest video revenue day in our history.”

Battles is The Meet Group’s latest bid to harness the power of streaming video. The feature brings together two livestreamers and their audiences for a live showdown. The competitors can challenge each other in a variety of categories ranging from music, to dance, to comedy and more. Each battle lasts only a few minutes. The winner is the streamer who earns the most diamonds by receiving gifts from viewers during the battle.

Hinge Partners with Chipotle for Cuffing Season

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Dating app Hinge wants its users to meet in person over cuffing season, specifically over burritos from Chipotle.

Hinge partnered with the popular Mexican food chain to offer free burritos for its users from December 13-31, the height of cuffing season when people tend to hook up during the cold days of winter. What better time to share a hot, delicious meal with someone you met over a dating app?

Hinge users get a buy one/ get one free deal for burritos, salad, or an order of tacos, according to website Bustle.