Mobile

Bumble's New Ad Campaign Features Actress and Activist Jameela Jamil

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Jameela Jamil using Bumble
Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Tinder Unveils its New “Lite” App

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Tinder has unveiled its new streamlined app after announcing its debut earlier this year. Tinder Lite will be available as a separate app for Android phones and can be purchased through Google Play.

The new Lite app was designed specifically for users in countries and regions where Internet connectivity is slow and most people have lower-cost phones. According to Tinder CEO Elie Seidman, who spoke at the 2019 Rise Tech conference in Hong Kong in mid-July, the new app “would run faster, consume less battery and reduce network usage by about 20 percent,” as reported by The Jakarta Post.

Tinder Revamps Its Image to Attract Users in Asia

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Dating app Tinder has a hook-up reputation – and because of this, users in more conservative countries in Asia might be hesitant to try the app. In response, Tinder is revamping its image to maintain its growth streak.

Dating app growth overall has slowed in the U.S. as the market becomes saturated, and it is expected to slow even more through 2022. In order to expand its opportunities, Match Group – Tinder’s parent company, has put a lot of resources into the Asian market, including hiring key executives to oversee the region and advertising its suite of apps.

Spark Buys Zoosk for $258 Million

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CEO of Spark Networks Jeronimo Folgueira and outgoing CEO of Zoosk Steven McArthur
Image: Zoosk

Online dating conglomerate Spark Networks announced its purchase of Zoosk for $258 million USD. The popular dating app was acquired with a combination of cash and stock, and Spark will have full ownership of Zoosk shares.

According to the terms of the deal, Spark will issue 12,980,000 ADSs (American Depository Shares) to former Zoosk shareholders, valued at $152 million based on the closing price of Spark ADSs of $11.78 on June 28, 2019. It also provides for a cash consideration of $150 million, subject to adjustment, according to the company’s press release. Former Zoosk shareholders owned 49 percent of the company.

Tinder to Launch a New Scaled-Down App Tinder Lite

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Tinder plans to launch a new, scaled-down version of the app called Tinder Lite.

According to Tech Crunch, the new app is catering to markets where bandwidth, data usage and storage space have all been challenging, which means customers to pay a premium for access to mobile data. Some of the regions Tinder is targeting include India and Southeast Asia, where parent company Match Group has appointed three new executives and dedicated more resources to growing its brands.

Tinder Lite was initially mentioned in an investor call according to Tech Crunch. However, Match Group CEO Mandy Ginsberg shared few details about the launch or the app. There was no specific date mentioned, and no details about what features would be removed, but likely the trademark swiping and matching would remain as key elements of the Tinder Lite experience.

Chinese Tinder Clone Tantan Removed From App Stores For Violations

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Chinese Dating App Titan

Tantan, one of the highest grossing dating apps in the world in the first quarter of 2019, has been removed from Android app stores by order of governmental authorities in China due to a violation of policies. The popular dating app was often referred to as “China’s Tinder” and had been acquired by Momo in May 2018.

The details of the ban are unclear. The official statement from Tantan did not reveal the specific nature of the violations. The company merely said it would cooperate fully with authorities and promised to "conduct a comprehensive internal review of the content in the Tantan mobile app and undertake other measures necessary to stay in full compliance with all relevant laws and regulations.”