Dating’s High Season Begins Sunday January 6th In Countdown to Valentine’s Day

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Sunday January 6th is the busiest day of online dating’s high season, with many people downloading apps and swiping right, hoping to find love in the cold winter months, also known as “cuffing season.”

More people are also motivated to find love thanks to New Year’s resolutions (and the cold weather). With the holidays behind us, January is the perfect time to adopt new habits, including trying a new dating app or rejoining one you’ve used before.

Research has shown over the years that the first Sunday of January is generally the best time to download a dating app and start swiping. Most apps have reported a surge in activity on this particular day, as well as generally increased activity during the month of January through February 14th.

This year, Sunday, January 6th marks the busiest day in the countdown to Valentine’s Day, no matter what app you use. Hinge reported its members’ activity increased by 22.5 percent on so-called “Dating Sunday.” Tinder reported more than 44 million matches were made this time last year, 20 million more than on an average day. Match predicts a 69% increase in new singles signing on to the app in 2019, and that over 1.5 million messages will be sent.

In 2018, Match reported that about 50 million messages are typically sent and about one million dates occur via its app during the time between January 6th and February 14th.

The first week of January might also hold appeal for online dating because most people have been on holiday, and return to their typical work weeks following New Year. Swiping through a dating app might provide some distraction from returning to the normal routine.

According to dating app OkCupid, Sunday nights in general are better for dating app swiping, perhaps because many people are avoiding thinking about the long workweek ahead. The app found that 7pm on Sunday night is the peak of weekly activity on the app, and the best time to try and strike up a conversation with a match.

Some tips from the experts if you want to improve your chances during dating’s peak season:

  • Use high-quality photos
  • Link to Instagram when possible, so potential dates get a feel for your interests
  • Include a bio, especially for dating apps like Hinge and Match where more people are likely to read
  • Keep checking in – momentum is key with dating. Don’t let messages go unanswered if you’re interested.
  • Read your match’s profiles and ask questions that pertain. Don’t treat your matches like just another swipe – it makes a difference.