Tinder Launches Animated Reactions As Part Of ‘Menprovement Initiative’

  • Saturday, October 28 2017 @ 12:22 pm
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Tinder Animated Reactions

Following in the footsteps of Facebook and iMessage, Tinder has introduced a collection of custom animated responses called Reactions. The emoji-like animations include hearts, an eye roll, a round of applause, and what’s surely doomed to become omnipresent and overused: a martini being tossed (presumably in someone’s face).

Tinder introduced Giphy support and bigger emojis in January of last year. Reactions further cement Tinder’s reputation as a more casual place to date, and though they may seem to be yet another excuse for singles to put minimal effort into conversations, they were actually designed to serve a higher purpose.

“In a perfect world, everyone would always treat each other with respect—whether it's from behind a phone screen or IRL. Unfortunately, it’s not a perfect world and most women have encountered douchey behavior at some point,” says Tinder’s Reactions announcement. “So the women of Tinder are on a mission to make calling it out, when it happens on Tinder, easy and fun while letting the nice guys know they aren’t finishing last.”

No, you didn’t read that wrong - those spunky little emojis-in-motion are a way for female users to give feedback to male users. Think he’s a sweetie? Send hearts. Find him funny? Send laughs. Have some constructive criticism or simply want to call him an ass? Oh yes, there are Reactions for that too.

Tinder calls it the Menprovement Initiative, and they’ve tapped comedian and “internationally renowned douchebag expert” Whitney Cummings to help them lead the charge.

"Sometimes men need a little guidance when it comes to communicating on dating apps,” says Cummings. “And by a little, I mean a lot. Knowing I'm an expert on douchebags, Tinder reached out to me for help. I teamed up with the awesome, smart, bold women of Tinder to develop a new product that helps you tell guys how you really feel.”

To send a Reaction, open a conversation on Tinder and tap the smiley icon. Scroll to find the Reaction that suits your mood, then select it to send it to your match. Apparently, in Tinderland, that’s all it takes to empower women, curb bad dating behaviour, and teach men important lessons in etiquette.

Unsurprisingly, there have been critiques of this seemingly flippant response to the chronic and serious issue of harassment, but it’s not the only change Tinder has rolled out to combat it. The company announced new messaging standards to set the tone and promote best practices for a better Tinder experience, as well as updated community guidelines and simpler reporting options (including the ability to swipe to unmatch).

Do Reactions speak louder than words? You’ll have to swipe to find out. For more about this dating service you can read our review on Tinder