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What’s the Best Day for Online Dating?

eHarmony
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Many online daters don’t really think about the time or day they login to their accounts to see their new matches. Because we have our phones on us all the time, we tend to check whenever we have the chance.

But a new study has come out from dating website eHarmony, which found that 2:00pm on Tuesday afternoons seem to be the best time to find love online.

eHarmony studied more than 800,000 logins to identify the peak hours throughout the week for finding matches and scheduling dates. Not surprisingly, nine of the ten peak times happened on Monday and Tuesday, right after the weekend, and also around lunchtime. (Perhaps this is to help with that “back to work” melancholy we all feel from time to time.)

But at 2:00pm on Tuesdays, eHarmony found that three times as many people log in than any other time of the week. Perhaps after a quick lunch date gone wrong? On the other hand, they found that the fewest people are online Sundays from 8:00pm to 8:30pm, Monday nights from 6:30 to 7:00pm, and strangely, Tuesdays from 7:30pm to 8:00pm. (Maybe that’s because they are on the dates they set up earlier in the afternoon? Or maybe many people are bored at work during the day, but prefer to watch Netflix at night rather than asking people out.)

This study is only based on eHarmony users, however. A similar study was released earlier this year by Nielson, who studied the patterns of online daters in the UK using Tinder and OkCupid. They found that the most people log in to find dates around 9:00pm, in direct contradiction to eHarmony’s users. (This could be because eHarmony’s users aren’t looking for the last-minute hook-up like some Tinder users.)

Previous studies, like those from Match, have indicated the best time of year for online dating is typically between January 1st and Valentine’s Day. Specifically, the best day of the year to snag some online dates is the Sunday evening after New Year’s Eve, around 9:00pm.

Regardless, there is no “right” or “wrong” time to log in to your online dating account. The best strategy is to check in on a regular basis, preferably every day, because people move fast. If you aren’t active, your profile goes inactive, too. Send more messages and try to engage when you can, even when you’re waiting in line at the grocery store.

Making time for online dating has become really easy and accessible, so take advantage.