Tinder Launches New Festival Mode Feature

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Tinder has added another buzzy feature to attract younger singles to its platform. “Festival Mode” is a badge that users can add to their profiles when they plan to attend a specific music festival, so that they can connect with other attendees.

When people are swiping quickly through the app, the badge will be easier to spot, according to Tech Crunch. The idea is that festival-goers increase their chances of matching with someone who will be there along with them, and hopefully make more in-person connections. The badges will be available beginning three weeks before each event.

It makes sense that Tinder execs would want to add this feature to the dating app, considering the popularity of music festivals with its younger demographic. And the market for music festivals is huge – more than 32 million Americans will attend at least one, according to Tech Crunch.

Tinder is launching the new feature in partnership with AEG Worldwide and Live Nation. It will be available to those attending large festivals in the U.S., U.K. and Australia.

Tech Crunch noted some upcoming events will include: EDC Las Vegas (May 17), Hangout Music Fest (May 17), All Points East (U.K., May 24), Governors Ball (May 31), Parklife (U.K., June 8), Bonnaroo (June 13), Firefly (June 21), British Summer Time (U.K., July 5), Lovebox (U.K., July 12), Faster Horses (July 19), Hard Summer (August 3) and EDC Orlando (November 9).

Tinder is capitalizing on trends it has already seen with its app. At last year’s Bonnaroo Festival app activity increased up to 300 times the normal rate, and app registration increased by 30 times the normal rate.

This new feature follows the launch of Spring Break Mode, announced in February, which was also an easily-identifiable badge for those who were partying in the same cities during their school holiday.

Tinder has embraced its own hook-up reputation and is catering specifically to younger, more casual daters. It makes sense that new features would look to events and happenings that attract young people in large numbers where they are looking to have a good time (namely music festivals and spring break destinations). Tinder has also been promoting Tinder U for college students, including a recent “Rivals Week” feature where students could connect with people from a rival school for a limited period of time.

“We consistently see a spike in Tinder use as tens of thousands of music fans come together, so we wanted to create a new experience that makes it easier to connect with other concert-goers before even setting foot on festival grounds,” said Tinder CMO Jenny Campbell in a statement. For more on this service see our Tinder review.