Tinder’s New In-House Sociologist Provides Online Dating Advice

  • Saturday, February 11 2017 @ 10:03 am
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Tinder sociologist Jessica Carbino
Tinder sociologist Jessica Carbino

Tinder is making some bold moves lately, with the introduction of Tinder’s Apple TV app and a new profile feature that allows users to choose from over 30 gender identities. While Tinder has a reputation for being a hook-up app, the company is focusing its efforts now on helping users connect and find relationships. Its latest move: hiring an in-house sociologist.

It’s no secret that Tinder has revolutionized the online dating industry in engaging new users who were once weary of online dating. In fact, 70% of online daters only use mobile apps thanks to Tinder’s popularity, quite an increase from just a few years ago when most preferred looking for love from the comfort and privacy of their home computers.

Which is why Tinder wants to remain a trendsetter for the industry. In another bold move, the company recently hired an in-house sociologist to help point users in the right direction for making connections. In recent interviews for Grazia magazine and Fast Company, Tinder sociologist Jessica Carbino shares some tips on what makes a good profile, according to her research.

Color makes a difference.

Approximately 72% of Tinder users post photos wearing muted colors rather than a bold color. That’s counterintuitive, given that if you want to stand out, presumably you would wear a more bold color. So Tinder advises its users, "Hey, if you want to stand out from the pack, don’t wear that little black dress. Put on something fuchsia."

Don’t be mysterious.

In the world of online dating, people want transparency. “A lot of individuals need to have fodder to make conversation,” Carbino said to Grazia. “It’s very difficult for people sometimes to put themselves forward and try to make that first move.” It helps to add conversation starters to your bio, for instance. If you are a traveler, ask your prospective matches where their favorite place is to go. For a foodie, ask about restaurants; for the athlete, a favorite team. The point isn’t to be mysterious; it’s to be accessible. 


If you’re smiling in your photo you’re 14% more likely to be swiped right in comparison to individuals who are not smiling.

Face forward.

People who face forward in photos are 20% more likely to be swiped right on. Seeing someone straight on allows you to assess their facial symmetry as well as characteristics, such as trustworthiness, from seeing someone’s eyes.

Avoid "duck face."

Contrary to popular opinion, selfie poses like "duck face" where you puck your lips turns people off. Research from Tinder users suggests a duck face might make you appear vain.

Don’t make your primary picture a group shot.

As many long-time online daters know, it’s best to use a solo picture for your primary photo rather than a group picture, which can be confusing to people who don’t know you. (It’s hard to determine which one is you!)

Show you pay attention.

Read your match’s bio and ask a personalized question, instead of making a generic introduction. Carbino says: “Those messages are more likely to be successful because it suggests a strong degree of interest in getting to know that person. It says I am interested in getting to know you better, you seem special to me and I am worthy of your time.”

Use Tinder’s Spotify integration.

Your music choices say a lot about you. Tinder’s Spotify collaboration allows you to give your profile an ‘anthem’ as well as share your music profile, which gives you a starting point to conversation.

For more on this dating app, please read our Tinder review.