How Dating Services Celebrated International Women’s Day

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Wednesday 8 March was International Women's Day, an event celebrated around the world to commemorate the struggle for women's rights.

Each year, the day is an opportunity to reflect on gender issues, inequalities, and opportunities for growth. The 2017 theme focused particularly on the latter, perhaps inspired by the surge in activism we’ve seen in recent months. The theme, #BeBoldForChange, called on everyone to step up and help create a better, more inclusive world.

The call was not just for individuals. Businesses also took part in celebrating women this year, including two popular dating apps.

Happn launched a campaign in partnership with the human rights organization Equality Now to raise awareness about domestic violence. The ‘One In Three’ campaign saw Happn replace possible dates on the timelines of its users with images of models sporting cuts and bruises.

Each photo featured the same name: I’m One In Three, reminding users that one in three women worldwide has been a victim of abuse.

“We hope that showing how enormous this problem is will inspire everyone to call on their governments to end all forms of violence against women,” Happn CEO Didier Rappaport explained in a statement. “[The campaign is about] making the connection between overlooked survivors of violence against women and all the rest of us who otherwise pass them by every day.”

Happn also encouraged its male users to wear red lipstick to show solidarity with sexual assault victims, and women as a whole. Users in the United States, Canada, and France were shown a pop-up explaining the Mettez du Rouge (“Put Your Red On”) campaign, as well as statistics about sexual violence.

Tinder launched a campaign of its own to raise awareness - and money - for women’s issues. The program, called #FundHerCause, encouraged everyone to show support by sharing women’s causes they care about on Twitter. Each person who participated was given a code redeemable for $100 to be given to one of twelve charities. In total, Tinder pledged to donate $250,000.

Tinder users in London were invited to celebrate the day in person an a #BeBoldForChange event held at Observation Point in London’s South Park. The artistic installation encouraged women to send messages of love, solidarity, and empowerment to each other.

“All around the world, women are bucking societal norms — they’re breaking down barriers, they’re breaking with tradition, and by doing so, they may even be breaking the law — all for something the rest of us consider a basic human right,” Tinder said Tuesday in a blog.gotinder.com/bold-women-of-the-world-we-salute-you/.

“Stay strong, be bold and keep on fighting the good fight,” concluded the post. “Because now, more than ever, it’s time to rock the boat."