Tinder’s New Smart Photo Feature Could Score You More Matches

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Tinder is on a roll. After announcing a partnership with Spotify and introducing the ‘Boost’ feature to promote profiles, the dating app is launching yet another update. The newest feature is called Smart Photos, and it hopes to help users put their best face (literally) forward.

The Smart Photos algorithm automatically determines which pictures are a user’s best. It works by cycling the photos on your profile so different ones appear as your primary image. As it does so, it logs the response to each image and calculates which scores you the most likes or right swipes.

Once the algorithm has fully assessed your photo selection, it determines which image is the strongest to lead with and automatically reorders your pictures to show the best ones first. In testing, users saw up to a 12% increase in matches.

“But wait,” you say, “isn’t beauty in the eye of the beholder? Won’t different users have different preferences?”

It’s true. Everyone swipes right for different reasons, so every Tinder user has a unique swiping pattern. Tinder recognizes that individual tastes are at play and designed Smart Photos accordingly.

“Smart Photos takes into account each individual’s swiping pattern when selecting which of your photos they’ll see first,” say company reps. “It’s a system that gets smarter with more input: the more you swipe and the more you’re swiped on, the better the algorithm serves you.”

So, for instance, if a musician lands on your profile and has a history of swiping right on fellow musicians, they’ll see the picture of you playing guitar first. A pet lover, on the other hand, will be presented with the shot of you and your hamster because they traditionally swipe right on animal pics.

We know that first impressions matter. Smart Photos could be key to creating the right first impression while establishing new connections - with the bonus of letting a sophisticated algorithm do the heavy lifting instead of trying to puzzle it out yourself.

The feature might be too meddlesome for certain users, but for everyone else, it’s hard not to be curious. Smart Photos isn’t just a way to increase your odds of finding a match; it’s also a great way to see which way of presenting yourself is the most compelling to others. That knowledge has obvious applications in the dating world, but could prove beneficial in a variety of other arenas as well.

To try it for yourself, select “Edit Profile” in your app settings. Just tap the toggle to enable Smart Photos and Tinder will handle the rest. For more on this dating app check out our Tinder review.