OkCupid Partners with Planned Parenthood
- Wednesday, October 11 2017 @ 02:02 pm
- Contributed by: kellyseal
- Views: 987

The divide between dating and politics is getting smaller, especially since the 2016 election. Many American daters are opting to put the political beliefs of potential partners front and center when it comes to seeing if there’s a spark. And dating apps are noticing this trend, too.
In September, OkCupid announced its alliance with Planned Parenthood Federation of America to allow its customers to show their political leanings when it comes to female reproductive health. OkCupid is offering an #IStandWithPP badge that shows up on the profile of anyone who has publicly answered “no” to the question “should the government defund Planned Parenthood?” The app’s algorithms will also consider the badge when matching you with potential partners.
But users can choose to keep their feelings to themselves. “When you answer a question on OkCupid, you have the option to make your answer public or private,” Melissa Hobley, CMO of OkCupid, told website Bustle. “Only if you publicly answered that you support Planned Parenthood, then you receive the badge automatically. If you don't want the badge on your profile, then you can mark your answer as private.”



