Dating Services

The same article as mentioned in our previous post also had some traffic details for February (the busiest month for the dating industry) on some of the more popular online dating sites. First of all, traffic in general for dating services fell 5 percent, when compared to last year. For the most part this decreased is blamed on the social networking sites MySpace and Facebook.

According to comScore Match.com came out on top in February with 3.9 million unique visitors. Yahoo! Personals was second, followed by Singlesnet.com and then eHarmony with 2.8 million (a 30% increase over last February). In February, 2007 eHarmony had 1.8 million unique visitors.

For the most part the major dating sites had similar or increased traffic this February when compared to last. I think the dating sites that took the hit, traffic wise where probably the smaller niche dating sites. The social networking sites with their interest groups makes finding people with a specific interest easier sometimes.

You may have noticed Singlesnet.com is in the top 5 most visited dating sites and that we do not have a review of them. I haven't done a review because, when I initially looked at them a couple of years ago I had a few issues with there site. There where also a few too many negative user comments about them. I should check out Singlesnet.com again and see if anything has changed.

Expect to see more television commercials for Chemistry.com mid April. There will be 4 different ads and the campaign will be mostly seen on cable stations like Bravo, TNT and the Food Network.

Last year Chemistry.com spent $21 million on television commercials which helped grow the sites traffic by over 70 percent in February (when compared to the last year). Chemistry had over 500,000 unique visitors last month. In total they have 4.2 million registered members.

See BrandWeek for further details or check out our Chemistry.com Review (Chemistry).

The MiamiHerald.com talks about Florida's new ''Internet predator awareness and online safety act''. The bill would require online dating services serving Florida to:

disclose online and by e-mail whether or not it conducts a criminal background check. If it does, it must tell the consumer that background checks are "fallible."

This is similar to a bill New Jersey recently passed called the Internet Dating Safety Act.

Once again True.com is trying to push this bill through. They already do background checks on its members. Both Yahoo! Personals and Match.com are reluctant to do criminal background checks since they are reported to be unreliable. I agree with a statement that a Yahoo! lobbyist made regarding True's push on internet dating legislation:

"This doesn't have to do with online predators as the bill says," said Bill Ashworth, a lobbyist with Yahoo! "This is a food fight between True.com and the rest of the Internet dating industry."

I don't think True is doing this for the safety of their members, I believe it has more to do with publicity and getting there name mentioned in news articles.

I've decided to do a little more research of my own on the Better Business Bureau in regards to dating sites. This was after seeing an article about rising complaints (see Increased Complaints Registered Against Dating Services).

First a bit more on how the BBB works. To do a BBB search on a company visit their home page. The best way I found to find dating sites was to type in the domain name without the www prefix. Just a note here, most free or small dating sites are not found on the BBB. Once you have initiated a search, a list of companies may then come up. Some have nothing to do with what you are looking for while others may deal with separate branches or offices of the company. As an example, do a search on "yahoo.com" and you will get 22 results. Another thing to remember (which I didn't realize at first) is a company doesn't have to be a member to have a report on them. Actual BBB members are denoted with an icon and usually contain a lot more information than companies that are not members. When you click on the name of the company it will bring you to the report page of the company on the local Better Business Bureau website. These local BBB websites are not all the same and some have a lot more information available than others. All the information I am giving below seems to be how most of the BBB websites display their information. Some BBB sites like the one serving Los Angeles displays the information differently. They grade the company and actually shows some or all of the customers complaints. This seems to be an update to the service and may be how other BBB sites will soon follow.

Who is Thomas Enraght-Moony? He is the boss of Match.com and he did an interview earlier this week at the Times Online UK. The article for the most part reviews with Thomas, his previous work experience and what makes him the man to drive Match.com forward. They also of course, discuss Match.com. Most of the stuff talked about in regards to the dating service we have already heard and has been mentioned on this site in previous posts (not necessarily from Match.com though). There where a few interesting things mentioned as well as a few confirmation of stats for this year in regards to Match.com.

As of now it looks like Match.com current core of members continue to be between the age of 28 and 45, with an almost 50, 50 split between men and woman. The over 50 segment is the fastest growing as with most other dating sites.

One thing I didn't know about was Match.com UK recently made a deal to run dating sites for The Sun and News of the World, 2 very large news papers in the UK. Not much more information has been released but this will certainly open doors for Match.com and help bring in the younger crowd.

They also talked about a few differences of some of Match.com dating sites in other countries. These are in response in part to cultural differences. For instance, in French woman can use the site for completely free, while in Germany Match.com Male members can pay for a woman subscriber's membership. In Japan apparently members want blood type and income verification.

For more information on Match.com, please read our review.

PerfectMatch.com relationship expert and professor of sociology at the University of Washington, Dr. Pepper Schwartz has been in the news a few times late last month. She was interviewed on Oprah & Friends XM radio show in a live segment in which she discussed matchmaking and online dating. Then a few days later a WebMD article called The ' Good Enough' Marriage' was publish in which Dr. Pepper Schwartz was asked for her expert opinion on, if it is ok to settle for Mr. or Mrs. 'Good Enough'. This article was also featured on CBSNews.com.

Dr. Pepper Schwartz played a leading role in designing PerfectMatch.com singles matching program called the Duet Total Compatibility System. For more information please read our Perfect Match Review (Perfectmatch.com).