TeamDating's Marketing Success
- Saturday, April 19 2008 @ 07:27 pm
- Contributed by: Editor
- Views: 2,858
CNNMoney has an article about the marketing approach one dating site called TeamDating.com took to get free publicity. This was all done without hiring a PR firm or consultant. TeamDating has appeared on many popular national TV shows like The Today Show, Good Morning America and Extra . Print publications include newspapers like USA Today. Every show or news piece TeamDating has appeared in has given them a huge traffic spike like with over 600,000 visitors when TeamDating appeared on the Today Show. The article doesn't mention what their average daily traffic is now but it does say they have 60,000 regular visitors (what does regular mean? Weekly?) and over 20,000 registered dating teams
Ray Doustdar, who owns TeamDating achieved his PR success through his own hard work of reading, researching and contacting media people. He spends over 90% of his work day dealing with marketing his dating service. He knows where his customers are and who to contact to get a story out. He also knows what type of story each media outlet is looking for and who there readers or viewers are.
Now days most internet businesses need a detailed marketing plan, and dating sites are no exception. Gone are the days of "if you build it, they will come"! Competition is huge in the online dating market and any company wanting to create a service needs to realize that marketing is the most important thing to your sites success.
Ray Doustdar, who owns TeamDating achieved his PR success through his own hard work of reading, researching and contacting media people. He spends over 90% of his work day dealing with marketing his dating service. He knows where his customers are and who to contact to get a story out. He also knows what type of story each media outlet is looking for and who there readers or viewers are.
Now days most internet businesses need a detailed marketing plan, and dating sites are no exception. Gone are the days of "if you build it, they will come"! Competition is huge in the online dating market and any company wanting to create a service needs to realize that marketing is the most important thing to your sites success.
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