Luxy

A new survey from dating app Luxy found that American online daters differ from daters in other countries in terms of how they feel about current political leaders and whether or not they want to talk about politics on dating apps.

According to Luxy, which markets itself to elite and affluent daters, 54% of American online daters surveyed said they would talk about politics on a dating app, compared to only 36% of respondents from other countries. Sixty-three percent of those surveyed from outside the U.S. said they never discuss politics on a dating app.

To understand how online daters are faring in the midst of the many crises happening right now, including the coronavirus, the protests, and the economic recession, Luxy asked users both in the U.S. and outside the U.S. how they feel about 2020 so far. Luxy found that 40% of Americans are finding this year to be “extremely bad” or “quite hard,” compared to only 23% of those surveyed from other countries.

In the days before online dating became the go-to method of finding love, our efforts were confined to more analog approaches. One-off hookups were found at bars as “Last call!” was announced. Blind dates were arranged by friends and family. High-status singles met at professional events and private clubs.

These days, the dating landscape is drastically different. Those same high-status singles no longer mingle behind velvet ropes. Instead, there's an app for that. Young professionals looking for suitable mates now flock to dating services that cater to an exclusive clientele. Don't meet their standards and you won't be granted entry.

Wondering how high society dates? Here's where the elite look for love:

Luxy, a new dating app for rich people, seems to like provocative gimmicks to attract new users to their service. First, they launched their app in 2014 describing it as “Tinder without the poor people.” Now, they have taken their brand to the next outrageous level by offering $3.4 million to rename the celebrity enclave of Hidden Hills, California after their own app – Luxy, U.S.A.

Hidden Hills is an exclusive suburb of Los Angeles, home to celebrities Jennifer Lopez, Miley Cyrus, and the Kardashians. The app is trying to tie in its own service with the rich celebrity lifestyle.

According to an article in CNN Money, the app so far has 135,000 active users, including its latest member – an actor from Californication. (Luxy is apparently using this bit of celebrity news to help promote the app, too.)

To qualify to use Luxy, members must prove they make at least $200,000 per year – by providing income tax statements.

Are you living a luxurious lifestyle? Do you only want to date other people with money – others in the top 1%? If so, there’s now an app for that.

New dating app Luxy is billing itself as “Tinder, minus the poor people” – or the other 99% of Americans apparently. If you think it’s some kind of joke, it’s not. The company sent out a press release, declaring the need for an income/trust-fund-based dating app with statements like: "With the rise of high-speed digital dating, it's about time somebody introduced a filter to weed out low-income prospects by neighborhood."

Dating apps have become immensely popular since the launch of Tinder, and so there are many developers trying to distinguish their technology not through functionality, but through marketing gimmicks. This seems like a PR stunt, but according to its spokesperson, it was definitely the company’s intention to create a dating space for the wealthy.