Tantan’s User Base is Growing Rapidly in India

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Tantan dating app is popular in India

Chinese dating app Tantan, which was recently removed from the Chinese app stores, is on the rise in India. The popular app has gained traction among singles and is now the fifth most popular dating app in the country.

“India is one of the fastest growing internet markets in the world, hence it’s very important to be present and win in the Indian market,” Tantan told Quartz. “After doing a soft launch in India, we learned more about the market and users which helped us in serving the market better.”

Tantan Dating App Removed from Chinese App Store

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Tantan, the popular dating app often referred to as China’s Tinder, was recently removed from the Chinese app store in an effort by the government to “clean up content in cyberspace,” according to ZDNet.

There were no specifics given as to why the app was removed, but the company issued a statement saying that it is complying with the government’s requirements. The app was removed from both the Apple and Android stores in China.

Momo, Tantan’s parent company, also issued a statement saying it was "proactively communicating with the relevant government authorities" and will "fully cooperate" to restore the app's availability "as soon as possible," according to Yahoo! Finance. Shares of the company tumbled after the app’s removal.

Chinese Tinder Clone Tantan Removed From App Stores For Violations

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Chinese Dating App Titan

Tantan, one of the highest grossing dating apps in the world in the first quarter of 2019, has been removed from Android app stores by order of governmental authorities in China due to a violation of policies. The popular dating app was often referred to as “China’s Tinder” and had been acquired by Momo in May 2018.

The details of the ban are unclear. The official statement from Tantan did not reveal the specific nature of the violations. The company merely said it would cooperate fully with authorities and promised to "conduct a comprehensive internal review of the content in the Tantan mobile app and undertake other measures necessary to stay in full compliance with all relevant laws and regulations.”

30 Million Momo Users May Be Affected By Data Leak

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Momo Dating App

As internet usage grows, so does the number of devastating data breaches that expose sensitive personal information. The online dating industry is no stranger to hacks hoping to exploit the extensive amount of personal data users share in their profiles, with services like FriendFinder Networks, Ashley Madison, Mate1 and Plenty of Fish falling victim to high profile attacks.

The latest company to join that list is Momo, one of China’s most popular dating apps. Data from 30 million users of the app is reportedly for sale on the Chinese dark web for just CNY 200 (approximately $30 USD).

In a post published on Sina Weibo on December 3, user @lxghost1989 shared a series screenshots entitled “database of 30 million Momo users” with a comment saying, “Momo’s database is quite cheap.” The data for sale includes phone numbers and passwords, and was supposedly obtained on July 17, 2015 via a method known as credential stuffing. This technique uses stolen account credentials - typically username and password pairs - to fraudulently gain access to other accounts that use the same login credentials. Individuals who use identical usernames and passwords across multiple accounts are highly vulnerable to this kind of attack.

Popular Chinese Dating App Momo Expands Services Outside of Dating

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Momo New Live Streaming and Web Interface

Dating app Momo, China’s answer to Tinder, has been a popular dating app among the country’s singles with a record 75 million users. But in recent weeks, Momo seems to be expanding out of the dating business and into something more lucrative.

For its latest update, Momo executives decided to supplement the app's location-based dating service that matches people through swiping and messaging. Now, the app offers a live-streaming function, catering to music lovers and even musicians themselves. The update allows users to watch their favorite musicians perform live, as well as giving them the ability to interact with the musicians.

New Report on Dating App Trends Reveals Some Surprises

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If you’re a woman looking for a date, you might have better luck on dating apps than the guys. According to a new report from GlobalWebIndex, there are nearly 91 million people around the world using dating apps, but two-thirds of these users are men. The market skews younger, too – 70% of users are between 16 and 34.

While dating apps are certainly hot right now, they are only making a dent in terms of overall popularity in the online market. The report also states that 6% of Internet users use a location-based dating app, which puts the category behind niches like augmented reality (108 million monthly users), as well as games and social networking with 655 million and 582 million respectively.

Tinder might be the most popular dating app among Westerners with $1 billion valuation this year according to the report, but Chinese dating app Momo seems to be doing three times better with a $3 billion valuation as of 2015. Momo claims that they have 60 million active monthly users compared to Tinder, who projects 40 million users by April of this year. Of those 60 million Momo users, 25 million are in China, but the rest are across the globe in places like the United Arab Emirates, Phillippines, Thailand and India.

But what about the valuations? Considering most of these apps are free to download and use, how is it that they can be worth so much?

The report notes this discrepancy, too. Despite the large pool of dating app users, only one fifth of users have opted to pay for premium services. This research comes as Tinder is rolling out its new paid premium service, Tinder Plus. The initial roll-out of Tinder Plus in the U.K. was not received well, and in fact caused people with the free version of the app to downgrade its overall score in the app market to 1.5 stars. (In rolling out the new features, Tinder had also curbed some of the existing features of its free app – including limiting the number of matches a user could get per day.) Momo has only signed up two million for its paid service.

While other competitors aim to find their place in the market – offering more features, options and quality to the large and growing pool of dating app users - it seems that making money could still be elusive. Most apps draw users in by offering a free product, and then rolling out a paid “premium” service, but the people aren’t really responding. At least not as much as they need to for sustainable growth. The report points out that generating ad-based revenue is still a viable alternative, even if it means in-app advertising to maintain a free service.

We’ll see what the major dating app companies do next.

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