Coffee Meets Bagel

A new study from the research team at Mozilla has found that dating apps are collecting and selling more information than its users might be aware of.

According to The Washington Post, Mozilla found that 80 percent of the dating apps they reviewed – which include popular apps like Tinder, Bumble, and Hinge among others – may share the personal data of users with their advertisers. In fact, the privacy policies that users must agree with to use these platforms make it clear that their personal information could be sold. But how many are reading the fine print?

Spark Networks’ privacy policy was particularly specific and alarming for its apps JDate, Christian Mingle and Elite Singles. It stated that the apps might collect “sensitive information” including political affiliation, union memberships, and your “sexual preferences and experiences,” according to the Post.

Dating app Coffee Meets Bagel has put the Covid vaccine front and center on its app, adding vaccination status to user profiles.

According to Fox News, CMB users will be able to select from one of five options to update their status: fully vaccinated, waiting on an additional dose, planning to get vaccinated, not getting vaccinated, or prefer not to say. When they choose, it will automatically be added their profile. If at any time a user wants to change their vaccination status, they can edit their response.

The coronavirus has upended dating over the past year, with many singles turning to dating apps and virtual chats to meet people and stay connected. The rollout of the vaccine has gotten singles excited to meet in person again, and vaccination status has been a popular topic of conversation. In fact, CMB noted that user bios containing the word “vaccine” or “vaccination” have increased 220 percent since October.

Coronavirus has taken over newsfeeds and has affected all of us, no matter where we live. Now, it seems to be changing how dating apps operate, too.

Dating.com recently reported an 82 percent increase in dating app usage around the world since the beginning of March, when countries began putting restrictions in place. And as Forbes points out - dating apps are moving fast to offer new ways of virtual connection to attract more users and to keep them engaged, now that they have your attention.

Conversations over dating apps have increased. Tinder reports a 20 percent increase in daily messages worldwide. Since March 12th, Bumble has reported a 21 percent increase in both messages sent as well as usage of its new Voice Call and Video Chat features, according to Daily News. New York City – where the current epicenter of the coronavirus outbreak is - had a 23 percent increase in sent messages. And Bumble Bizz reported an even higher spike in activity – a 57% increase in usage over the last few weeks – because people are thinking about their careers and livelihoods as well as dating.

Study on Access to Personal Info by Dating Apps

Image: datingroo

Dating app users often don’t realize how much personal information they are giving away just by signing up. But Datingroo, a U.K.-based online dating research company, has released a new study that shows exactly how little privacy most dating app users have.

Datingroo studied the ten most popular dating apps from Tinder to PlentyofFish to eHarmony, examining 45 personal data access points in 13 categories such as precise location, other accounts on the device, network connections, and modification or deletion of the contents on USB storage, and found some surprising results.

Among all the apps, Badoo and PlentyofFish have access to the most data in user’s devices (92% of all access points studied). Combined, they have more than 522 million users worldwide, which means they have access to an enormous amount of information. Coffee Meets Bagel has the fewest users (7 million), as well as the least data access.

Coffee Meets Bagel launched in 2012 as a slower-paced alternative to the superficial, swiped-based apps that dominate the dating market. Now seven years into the business, co-founders and sisters Arum Kang, Dawoon Kang and Soo Kang are seeking new ways to differentiate and monetize their product.

2018 saw big changes and big victories come to Coffee Meets Bagel. After revamping its paid subscription services, the company raised $12 million in its series B and doubled its number of users. A premium monthly membership offers users activity reports about their matches (a “bagel,” in the app’s parlance), read receipts and 6,000 beans (the in-app currency) every month. At the time of its launch, Dawoon Kang told VentureBeat the membership was the company’s “first step toward a freemium subscription model.”

The dating industry remains a firm favorite for entrepreneurs who dream of founding the next breakout startup. But for many big-time investors, new dating platforms are risky ventures in a crowded market that may not be worth betting on. In honor of Valentine’s Day, Crunchbase News took a look at the relationship between startups, investors and the pursuit of finding a mate. Their status? It’s complicated.

Online dating has proved it can be an enormously profitable industry, yet despite producing impressive numbers, it often struggles to lure venture funding. “In 2018,” writes Joanna Glasner, “venture investors put $127 million globally into 27 startups categorized by Crunchbase as dating-focused. While that’s not chump change, it’s certainly tiny compared to the more than $300 billion in global venture investment across all sectors last year.”

Global venture investment in dating startups currently leans heavily toward companies based in China. Blued, a China-based dating app for gay men, received nearly 80 percent of dating-related capital in 2018. In 2017, Chinese mobile dating app Tantan received the bulk of dating investment. In 2014, Beijing-based matchmaking site Baihe raised a staggering $250 million.