Blued

Blued, China’s most popular gay dating app, plans to expand in Southeast Asia and in the U.S. while the Chinese government clamps down on LGBTQIA content.

According to Rest of World, Blued’s new parent company New Town wants to make the platform “the world’s largest social network for the LGBTQIA community,” and part of its strategy is to encourage user participation and community interaction, especially outside of China.

New Town’s CEO Li Ping sees enormous potential in the LGBTQIA market, and intends to grow the platform by targeting markets in Thailand, Vietnam, the Philippines, Southeast Asia and North America. “The growth of the LGBTQ population in Southeast Asia and North America is particularly evident,” a spokesperson told Rest of World.

Founder of Blued - Baoli Ma

Baoli Ma, the founder of BlueCity Holdings which operates Blued, China’s most popular gay dating app, has stepped down from his position as chairman and CEO after the company was privatized and delisted from NASDAQ. The company has not yet named a successor.

According to the South China Morning Post, Ma hinted that it was difficult to run a gay dating platform in the country’s current environment, where the government is cracking down on LGBTQ content online and removing gay dating apps including Grindr from its app stores. Last year, Chinese conglomerate Tencent erased over a dozen LGBTQ university groups from WeChat. Same-sex marriage is currently illegal in China as well.

The country has enforced new rules regarding privacy, data management and algorithmic recommendations for the past few years, which have especially affected gay dating platforms like Blued. But the app has run into controversies on its own, too. In 2019, Blued suspended new user registrations for one week after a report came out that some underage users contracted HIV on dates set up via the app.

Popular gay dating app Grindr has disappeared from China’s app stores, including the Apple Store, as government officials tighten control over online behavior. 

Chinese officials said there were compliance issues with Grindr regarding China’s Personal Information Protection Law, according to Bloomberg. The law requires that data stored in applications that is transferred to other locations be approved by government officials, and it limits the amount of personal data stored in apps.

In addition, China’s Internet authority began a month-long campaign to identify and eliminate any illegal and sensitive online content, according to the Bangkok Post. This move comes at an interesting time, coinciding with the celebration of the Beijing Olympic Games and the Lunar New Year.

As Pride Month is celebrated around the world, a report surfaced that 27 LGBTQ+ dating apps were removed from Apple’s app store in China. Notably, these apps did not include China-based gay dating app Blued, Grindr, or Scruff, popular gay dating apps in the country.

According to The Daily Mail, digital rights advocacy groups Fight for the Future and China-based GreatFire published a report that claims Apple is “actively helping governments around the world isolate, silence and oppress people.” All together, the report shows 1,377 documented cases of restrictions on access to apps in 152 app stores around the world. The app store in China is second only to Saudi Arabia’s in terms of app removals. 

China-based gay dating app Blued announced that it has obtained an Internet Hospital license to offer men’s health services to its users.

BlueCity, which owns Blued, created its own online health information platform He Health in 2019 to elevate awareness of HIV and its prevention among the app’s users. The health portal will now be rebranded as He Health Internet Hospital, and in addition to providing information and consultations, the online hospital will sell HIV diagnostic kits and work with local authorities to offer testing centers around China. 

Under the new license, doctors and medical professionals will also be able to offer advice and expertise to patients directly through the dating app’s platform. Instead of turning to third party apps for this kind of service, Blued users can feel safer and more confident talking directly with doctors over the dating app about sensitive issues like erectile dysfunction, HIV testing and prevention, and access to prescription medications, according to news website Pan Daily.

BlueCity, parent company of China’s largest gay dating app Blued, has just announced its acquisition of popular Chinese lesbian dating app LESDO, marking the first-ever deal within the country’s LGBTQ market.

LESDO is an app created specifically for Lesbian users and one of the most popular lesbian social apps in China along with Rela. No financial information was disclosed about the deal. 

"We can see the scale of existing lesbian apps are not big enough to meet the demand of a sizable market," BlueCity's founder and chief executive Ma Baoli said in an interview with Reuters. He added that BlueCity could offer algorithm support, marketing, and financing to boost customer retention and visibility as well as increase new subscribers of the app.