to Spend $40M on TV Ads
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Expect to see more television commercials for mid April. There will be 4 different ads and the campaign will be mostly seen on cable stations like Bravo, TNT and the Food Network.

Last year spent $21 million on television commercials which helped grow the sites traffic by over 70 percent in February (when compared to the last year). Chemistry had over 500,000 unique visitors last month. In total they have 4.2 million registered members.

See BrandWeek for further details or check out our Review (Chemistry).