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Facebook Summary

Facebook.com is a social networking site that just might be able to help you meet someone special. Although it is not a dedicated dating site, it provides a platform to connect with other singles that might be friends of your friends and family, or to find other singles based on common interests.

Regions: United States, Canada, United Kingdom, Australia, International

Service Type: Social Networking

Looking For: Dating, Friends, Long-Term

To find out what this service provides you can check out our complete list of Facebook.com features.

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Facebook Comes For Tinder With Matching In Messenger

Facebook
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Meet up on Facebook

Facebook has never made a secret of its desire to dominate almost every aspect of daily life in the digital age.

The company has blatantly swiped features from Twitter, Snapchat, Foursquare, Periscope, and more. It’s also experimented with workplace collaboration tools, the ability to call Lyft and Uber rides in Messenger, and a food delivery feature.

Now the social networking giant has plans to capitalize on the massive online dating market and “borrow” from a Millennial-favourite brand: Tinder.

The new feature is for Messenger and was spotted by Motherboard’s Jacob Dubé, who noted that it was also available to some of his friends in Canada but none of his colleagues so far.

Facebook Data Reveals The Peak Seasons For Breakups

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Spring cleaning isn’t just for your home. According to Facebook data analysts, the season is also prime time for daters to “clear the clutter” in their love lives - in other words, it’s breakup season.

In a paper from 2014, Lars Backstrom of Facebook and Jon Kleinberg of Cornell University analyzed user data from Facebook in search of insight into modern love lives. Amongst other things, they found that:

  • About half of all Facebook relationships that have survived three months are likely to survive to four years or longer
  • Heterosexual couples are generally around the same age, even as they get older
  • Same-sex couples display the stereotypical age gap as they grow older, leveling off at about 4.5 years difference after age 38
  • How much interest couples have in each other is a better predictor of love than having a lot of friends in common

Facebook Algorithm Change Leaves Dating Apps Hanging

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In June, Facebook announced a small change to its algorithm. The platform will now be promoting your friends’ posts in your Facebook feed over news posts from relevant media, publishers and businesses. While this is great in theory because it can cut down the clutter you might not want, it puts a lot of businesses in a bind.

According to an article in International Business Times, more than 50 million businesses use Facebook Pages — from big brands like McDonald’s and Nike to small local businesses and tech startups. They will be forced to pay advertising dollars to reach people over the social media platform and increase visibility, instead of relying on Facebook’s grassroots appeal.

The biggest losers in the new algorithm changes however, are dating apps, because many don't even have the option to advertise. Back in early 2014, Facebook introduced restrictions on the dating industry that required all companies, no matter the size, to be pre-approved for advertising. It was an effort to crack down on dating services that were abusing their advertising privileges with suggestive images and messaging to potential users, because their content could be interpreted as too explicit or inappropriate.

As a result, all dating apps are paying the price. Even traditional and reputable dating apps that boast large followings like Match are prevented from advertising until they go through an application process to be whitelisted. Some dating services that applied over two years ago are still waiting to hear if they have been approved.

The rules for approval and advertising guidelines were decided by committee - a roundtable Facebook held with some of the largest dating advertisers in the industry, including Match and Zoosk.

The basic process is this: after being accepted to advertise, approved dating services have to adhere to certain standards, such as only targeting people 18 and older who list themselves as single and interested in meeting men or women. Sites that have a sexual emphasis are not permitted, nor are dating sites that use any suggestive or pixelated images.

Dating apps like HER, which markets to the lesbian community but is a platform for forming friendships as well as dating, was affected negatively by the new policies. In fact, 30% of their users are in relationships, but they use the app to find groups of friends with similar interests. HER is not allowed to advertise to these users over Facebook, only the single users.

More dating apps as a result have been turning to Twitter and YouTube for advertising their services. While Twitter doesn’t allow explicit advertising, their platform is less restrictive for dating services overall. And this might change the way dating services appeal and market to potential customers, as they leave Facebook to spend their ad dollars on other platforms.

Six Degrees of Separation Between Us? Facebook Says It’s Only 3.5

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Most of us have heard the term “six degrees of separation,” made famous first by the sociology study in the 1960’s, and later in the nineties through references to Kevin Bacon’s prolific acting career. The theory was born: we are all only “six degrees of separation” from him, or anyone else, on the planet.

Now, Facebook is concluding we could be even more connected to each other – by as little as 3.5 degrees.

What this means is that that when you are connected to all the people you know, and they are connected to all the people they know, and so on, you are inevitably linked – through your own network of friends, and friends of friends - to such notable figures as the President of the United States, a Kardashian, football star Tom Brady, or Senator Marco Rubio. That’s right, we’re all only six people removed from everyone else on the planet.

Recently, the numbers were studied again – this time by Facebook, using its own platform. The company found that despite the fact that over the last twenty years or so the population of the planet has increased – we are now closer to each other than ever before. We are all, on average, only three and a half degrees of separation from anyone else on the planet, thanks in large part to the role social media plays in our lives.

Think of it this way: If you have 100 friends, and each of your friends has 100 friends, that's already 10,000 friends of friends to whom you are connected.

In the United States, people are even more closely connected to each other – by an average of 3.46 degrees. At least among those who have Facebook accounts, which totals about 1.59 billion according to Facebook. And Pew Research Center’s report last year shows that about 72% of US adults are active online.

More people are signing up for the Facebook platform every day, which means the numbers are dynamic and makes the connections even closer. For instance, in 2011, researchers at Cornell, the Università degli Studi di Milano, and Facebook analyzed the average across 721 million people using the site then, and found that the degree of connection between people was 3.74. Now, with twice as many people using Facebook, we've grown more interconnected, thus shortening the distance between any two people in the world.

One problem with Facebook’s figures is that in real life, the majority of people only consider a portion of their Facebook friends as “real” friends. The typical Facebook user has 155 friends, but only describes 50 of them as friends in real life, according to a 2014 study from the Pew Research Center. Thirty-five percent of people have Facebook friends they've never met in person.

What does this mean? For one, social media and the Internet have drawn us all closer to each other – in a way. Maybe we aren’t any closer to each other in terms of real life interactions, but in a virtual world, we find connection.

Found if this social network makes a good dating service substitute, read our Facebook review.

Are Facebook’s Friend Suggestions Linked to Dating Apps?

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Let’s face it – our information is out there digitally for all the world to see, or at least those who are interested in Googling our names. But we like to know what kind of privacy controls are still in place for our social media accounts. We don’t want Facebook sharing our posts with just anyone, and perhaps you keep your Instagram account private, too.

But what happens when Facebook starts to encroach on what you like to keep separate? For example, Facebook has a “suggested friends” page where it connects you with people in your social circles – maybe someone you knew back in high school or through a previous employer, and you would like to friend him/her. But what happens when the suggested friend is someone you don’t care to see again – say a Tinder date gone wrong?

Apparently, this is happening more and more, but strangely, no one really knows why. News website Motherboard investigated the link between Facebook and dating apps like Tinder and OkCupid, to see where the connection lies and if they are sharing information unbeknownst to their users.

According to Motherboard, Tinder, OkCupid and Facebook all deny sharing information with each other. Plus, most of these unwanted contacts that are suggested to Facebook users share no Facebook friends nor do they have a shared workplace history or any other connection besides being a potential or previous date.

So exactly how are these apps and Facebook tracking movement (and connections) we don’t necessarily want them to see? Shouldn’t your online dating life be kept separate from your social media circles until you meet someone special and YOU want to include them in your circles? Probably the last person you want to see as a Facebook friend suggestion is your one-night stand from two weeks ago or the date who stood you up.

So why does this keep happening? The answers are unclear. As the companies deny sharing information, there are other ways that your connections can leave a digital trail that makes its way to Facebook.

One such way is through your phone. If you message one of your dates, even if you don’t save the contact information, depending on your Facebook settings the service is able to pull contacts you have messaged and called on your phone to help expand your social circles. Motherboard found one such notice from Facebook while testing this out. The article says: “Facebook does say it bases its suggestions in part on ‘imported contacts,’ but this is something users have to opt into on the mobile app or desktop... I don’t ever remember agreeing to import my contacts, and yet when I checked my “invite history” page I had 900+ contacts saved, apparently were continuously syncing and updating, that I promptly removed. Facebook warned this could make my friend suggestions ‘less relevant.’”

Another reason could lie in Facebook searches. Chances are before a date you want to look up some information about a person over social media, doing due diligence to get to know the person you were about to meet. Perhaps you searched for them on Facebook, which would mean they could show up as a suggested friend – after all, Facebook knows you looked for them, not that you were interested in dating them.

At any rate, these digital connections will continue to increase, so it’s important to be prepared to see people you may not want in your suggested circles. If nothing else, just delete.

Coffee Meets Bagel Goes International

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Dating app Coffee Meets Bagel has taken a back seat to the spectacular rise of Tinder the past few years. This however has not daunted the company’s founders, three sisters who left their cushy corporate jobs to fulfill their entrepreneurial dreams. (Not to mention, they wanted to create a dating app that they would like to use!)

Now, the company has taken its carefully executed roll-out in the U.S. and is expanding internationally. Hong Kong was the first place outside of the U.S. where the service was launched.

CMB takes its operations seriously. Instead of giving in to the “more is more” trend in dating - offering unlimited looks at profiles and encouraging users to choose “yes” or “no” in a matter of seconds – this dating app offers users one match per day. And you have 24 hours to mull it over, choosing to like or pass. If you like, you have a week to make a real date happen through the app’s private chat line, or it’s on to the next. In other words, it forces users to carefully consider and follow through, instead of swiping at will and sending a few messages that never lead to a date.

Facebook is a key platform in spreading interest in the app overseas, since Hong Kong users (according to a recent article in Forbes) have an average of 768 Facebook friends each, eight times the worldwide standard. Also, Hong Kong is a highly social city, although people spend more time at work than they do trying to meet people to date. It made for the perfect place to launch the dating app’s international roll-out.

Co-Founder Dawoon Kang lived in Hong Kong for three years, experiencing the dating scene for herself. (She and her current boyfriend met over CMB). “Hong Kong is a very young, vibrant city full of ambitious singles in their 20s and 30s who are eager to meet new people but have very little time for it. Coffee Meets Bagel was designed with these young professionals in mind, which made Hong Kong our perfect market – and our initial results show that,” she told Forbes.

On average, Hong Kong users are logging in 4.3 times per day (33% more than U.S. members), and 72% log in each day to check their matches. Like in the U.S., more CMB members are female – 62% of the Hong Kong user base are women, although there are more single men overall in China.

The service launched in Hong Kong on March 4th, and before the month was over, the company had made 3,000 connections. According to Kang, CMB has also achieved consistent 20 percent week on week growth.