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Facebook.com is a social networking site that just might be able to help you meet someone special. Although it is not a dedicated dating site, it provides a platform to connect with other singles that might be friends of your friends and family, or to find other singles based on common interests.

Regions: United States, Canada, United Kingdom, Australia, International

Service Type: Social Networking

Looking For: Dating, Friends, Long-Term

To find out what this service provides you can check out our complete list of Facebook.com features.

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Match Group Sees $421 Million in Revenue for Q2

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Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and PlentyofFish, reported second quarter earnings of $421 million, exceeding industry analyst expectations.

The rise in profits was thanks to its star app Tinder, which gained an additional 300,000 subscribers in Q2 alone, and has seen a record 3.8 million subscribers to date. Match Group expects to earn $1.72 billion this year, with Tinder expected to exceed $800 million in revenue, according to Fortune Magazine. Match Group’s subscribers for all apps total about 7.7 million.

“Retention and conversion were a bit stronger than we thought they would be,” Chief Executive Mandy Ginsberg told website MarketWatch.

Facebook Has Started Internal Testing Of Its New Dating Feature

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Image: JaneManchunWong

Facebook dominated dating industry news in May when it announced plans to launch a dating product at the company’s annual F8 developer conference. Reactions ran the gamut from blase to snarky to supportive, but specifics about how the feature would look and function were scarce.

Now, after months of speculation, independent app researcher and reverse engineer Jane Manchun Wong reveals that the social media giant has taken major steps towards releasing the feature. Facebook is now testing its dating product internally with employees, and screenshots suggest what the feature may have in store for the public when it officially debuts.

Wong was able to access the signup screen for the new feature. The screen greets users with the message “For Facebook Employees” and goes on to explain that the product is currently for US Facebook employees who have opted-in to “dogfooding” - a tech industry term that refers to testing products internally on a company’s own employees - the upcoming dating feature.

Match Group CEO Speaks Out On Competition From Bumble And Facebook

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As one of the only female CEOs of a publicly-traded tech company, Match Group CEO Mandy Ginsberg was certain to make headlines. But even Ginsberg herself could not have predicted how dramatic her first year in the role would be.

In March, the company filed a patent infringement lawsuit against competitor Bumble in Texas. The suit accused Bumble of stealing trade secrets and infringing on two patents held by Tinder, a Match Group-owned company. Bumble responded with an acerbic full page ad in the New York Times admonishing Match Group for its “scare tactics,” “endless games”, and the “assumption that a baseless lawsuit would intimidate [Bumble].”

The story blew up, quickly becoming the legal scandal heard round the dating world. It was only Ginsberg’s second month as CEO.

Match Group Buys Rival Dating App Hinge

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This week, Match Group announced it has acquired dating app Hinge. According to the press release, the deal gives Match Group a 51 percent stake in the company. Match first started buying shares in Sept of 2017 and has the option to buy remaining shares of Hinge within the next year.

Hinge has spent the last few years revamping its image and features, creating an app that countered Tinder’s hook-up reputation, and aimed to create a space for more serious daters. This included dumping its initial Tinder-like swiping feature and allowing clients to build profiles more like traditional online dating sites. Interestingly, Match Group (which owns Tinder) initially invested in Hinge in the fall of 2017, soon after it debuted its new design.

Hinge is most popular among “urban, educated millennial women looking for relationships,” according to Match Group CEO Mandy Ginsberg. It has also grown its user base to “five times what it was a year ago,” according to an article in The Wall Street Journal, making it an attractive purchase for Match Group.

What to Expect from Facebook’s New Ad-Free Dating Service

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Image: Recode

Last month, Facebook announced that it will be launching a new online dating feature, and since then details have come out about what it will look like. According to website Recode, an interesting benefit to users is that the new dating service won’t include ads.

Specifically, Facebook stated that it won’t be running ads alongside dating profiles, and they won’t use personal data associated with users’ dating profiles to send targeted ads to these users.

According to Recode, Facebook will provide users with a separate dating profile page, distinct from a personal Facebook page. It will match users according to location and interests, typical for most dating apps. (With Facebook, the more groups you “unlock,” the more matches you can potentially meet.) Facebook will also provide a separate messaging service specifically for dating, so you won’t have to message matches over your personal account. The dating messaging feature will be text only – no videos or images can be shared. (This seems intended to make it a more female-friendly experience, since women often get unsolicited photos and videos over online dating apps.)

Dating Execs Respond To The Threat Of Competition From Facebook

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At Facebook's annual developer conference F8, founder Mark Zuckerberg made an announcement that spread like an especially voracious wildfire across the web: Facebook is entering the dating game.

The news sparked immediate reactions from key players in the market.

Despite recently ditching the Facebook login requirement for its app, Bumble took a diplomatic approach. A spokesperson described the company as “thrilled”, telling CNNMoney “Our executive team has already reached out to Facebook to explore ways to collaborate. Perhaps Bumble and Facebook can join forces to make the connecting space even more safe and empowering.”

Other major dating players took a less enthusiastic path.