Lavalife

 

Lavalife Summary

From 2007-2012, Lavalife.com has been crowned the DatingSitesReview.com users' top pick for Canadian dating sites. Lavalife is for singles looking for casual dating, relationships, and intimate encounters - to help members find exactly the kind of date they're looking for. Users with free profiles can search, Flirt, and reply to messages.

Regions: United States, Canada

Service Type: General

Looking For: Casual, Dating, Friends, Long-Term

To find out what this service provides you can check out our complete list of Lavalife.com features.

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POF and Lavalife Founders Discuss their Former Rivalry and the Online Dating Industry

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Markus Frind on Disruptors

Last month on the Canadian TV show The Disruptors, an unlikely interview took place between host Bruce Croxton and Markus Frind, the founder of popular online dating site Plenty of Fish. (Broxton was the founder of dating site Lavalife, which raked in members until POF’s free service hit the market.)

For the first time, the two former rivals were sitting down together to discuss the current state of the dating industry, and the history of their two companies.

Broxton noted the quick success of POF, which because of its free service, quickly gained a lot of users – many of whom hadn’t tried online dating previously. Typically, dating sites made their money through selling subscriptions to members, but POF tried a different model to attract a larger audience, and it worked. Instead of selling subscriptions, the site made its money by selling ad space. After all, they had an engaged audience.

At its peak and before its sale in 2004, Lavalife had over four hundred employees. Frind launched POF in 2003 and operated the service alone from his apartment for the first five years, without hiring another employee despite the service’s rapid growth. He managed to turn it into the largest dating site in the world by focusing on the US market (even though he was based in Canada), and by keeping the service free despite the naysayers.

Frind’s experience wasn’t in the dating industry when he first thought of the idea for POF. In the interview, he admitted that he just needed to learn a new programming language and the best way to do that would be through creating a dating website.

Croxton was complimentary in the interview, admitting that Frind was incredibly innovative in the dating space, despite the endless number of dating apps launched in the last few years claiming to change the online dating industry. “I find it ironic because many of the tech ideas on the show really emphasize that it’s not about the technology anymore because you can be up and running very quickly, it’s really a marketing barrier to entry. But you were pioneering that back in 2003,” Croxon said.

Frind Agreed, noting that he sold his company (for $800 million) because he was tired: “There isn’t really much innovation in the dating space; the features we have today are the same features we had five years ago. It just got kind of boring and I wanted to do something new.”

You can watch the whole interview here. To find out more about POF you can read our review on Plenty of Fish.

2012 Dating Sites Reviews Choice Awards - Canadian

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2012 Dating Sites Reviews Choice Awards - Canadian
Recipient
Lavalife

The 2012 Editor's Top Pick - Canadian Award goes to Lavalife. This Canadian owned and operated dating site has been around for 12 years now and sees about 40,000 new singles register every week.

Lavalife is a little different than most other dating sites since it has 3 distinct communities based on the type of relationship you are looking for. The communities are Dating, Relationship and Intimate. When you create a profile you can add it to one or more of these communities. Searching is also divided by these communities which makes it easier to find singles who may only be interested in just casual dating, exploring a long-term relationship, or having that intimate encounter. Lavalife also allows free members to respond to paid members emails and IMs. This means if you purchased a subscription you know every member on Lavalife can respond to your communication without paying. Most of the other popular dating services do not allow a free member to exchange emails with a paid member.

Lavalife has remained popular with Canadians. They offer a 7 day free full trial that will allow you to send and receive emails and instant messages. With this offer it is easy to give Lavalife a try to see if it is the right fit for you without spending a dime.

Read our review of Lavalife for more information about this dating service or visit Lavalife directly.

This Year's Runner Up for this award is: Match.com Canada

Lavalife Enhances Instant Messaging

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Earlier this month Lavalife announced new functionality for their instant messaging feature. Members can now turn off instant messaging for up to 10 minutes. This allows members to take a timeout from being hit with chat requests if they happen to be searching for profiles or composing a private email to another member. When you disable IM only the person you are currently communicating with or anyone in your hotlists may contact the member.

To find out more about this Canadian dating site you can read our Lavalife review.

2011 Dating Sites Reviews Choice Awards - Canadian

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2011 Dating Sites Reviews Choice Awards - Canadian
Recipient
Lavalife

The recipient of the Editor's Top Pick - Canadian Award for 2011 goes to Lavalife. Since their launch in 2001 Lavalife quickly became one of the top picks for online singles in Canada looking for love.

With Lavalife's 3 exciting communities you can join (casual dating, relationships and intimate encounters), it doesn't matter if you are just looking for some fun or a long-term relationship, members can easily distinguish what you want. Another great thing about Lavalife is that they allow free members to reply to paid members messages. Unlike some other dating sites, doing this makes sure that their customers can communicate with all members on the dating site and not just other paid members. Besides email, Lavalife allows members to communicate in a number of different ways including video, by phone (100% anonymous) and instant messages. With all of these communication methods, it allows members to easily get to know their match before making that big step of meeting in person for the first date.

Lavalife, is a popular dating site for Canadians and since it has 3 distinct communities available under one dating site, you should be able to meet someone looking for the same type of relationship without any problems.

Read our review of Lavalife for more information about this dating service or visit Lavalife directly.

This Year's Runner Up for this award is: POF.com

Lavalife: 30-Day Free Trial in February

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Here is some exciting news for singles interested in trying out an online dating site to find a partner.

To celebrate Saint Valentine's Day which is right around the corner, Lavalife will be giving a 30 day free trial to any new user who signs up within the month of February. This free trial gives you unlimited access to Lavalife and all the features they offer, and all without a credit card. This includes sending and receiving unlimited emails and instant message plus you can find out who has viewed your profile. This 30 day free trial is the same as purchasing a one month membership from them.

February is the busiest month in the year for dating sites. When you have a professional high quality dating site like Lavalife giving away 30 day memberships to new users you can expect this service to be VERY BUSY. If you are single, this is one service I would definitely try out.

There are several things that makes Lavalife stand out among the other dating services. One of the main things is they offer 3 dating communities within the site. So if you are searching for a simple date, long term relationship, or an intimate encounter you can join 1 or more of these communities in Lavalife and find singles looking for the same type of relationships.

To find out more about this online dating site, check out our Lavalife review.

2010 Dating Sites Reviews Choice Awards - Canadian

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2010 Dating Sites Reviews Choice Awards - Canadian
Recipient
Lavalife

Lavalife is based in Toronto, the largest city in Canada. With their location comes the expertise of what Canadian singles want in a dating service. And, they deliver, which results in this service being very popular with single's from all over the country. This is the main reason why for 2010 the Editor's Top Pick - Canadian Award goes to Lavalife.

Lavalife went through a major update this year. The entire website was completely revamped with a new look and interface. They have included new web technologies that allow only part of the page that needs to change to update which means the entire page doesn't have to reload anymore. This allows for a smoother experience and allows them to include dating tools like the instant messenger right in the web page. This is ideal since it means all your information is on one page and you do not have to switch tabs or look for another window that has your instant messenger on it. It is the small details like this that when you put them all together make up a great dating service.

The 2010 Top Pick - Canadian site, Lavalife, is a great place to start for a Canadian single who is interested in experiencing the world of online dating.

Read our review of Lavalife for more information about this dating service or visit Lavalife directly.

This Year's Runner Up for this award is: eHarmony