Online Dating

I just noticed that the dating site Lavalife has released a coupon code which is good from April 15, 2010 to May 15, 2010. This promotion gives you 25 percent off on any Lavalife membership. All you need to do is enter the following code when you purchase a membership at Lavalife:

Coupon Code: LAVA25

To use the coupon visit Lavalife directly or check our Lavalife review for more information on this popular dating service.

ChristianCafe.com gave their homepage a bit of a facelift recently. The cafe table with a cup of coffee which was the original homepage image since the beginning has been changed and now includes a happy couple drinking some coffee. Showing a good looking couple with a background that has richer colors enhances the appeal of the dating site and makes the different parts of the page stand out.

ChristianCafe is also promoting more predominantly that they are Christian owned. This is a good selling feature since most other niche Christian dating sites cannot say the same thing. The Free Trial stands out more as well since it is in a larger font and on a colored button. They also mention in bold lettering that communication is included in the Free Trial which is a good idea since most experienced online daters now realize a lot of dating sites "free trials" just mean you can create a profile and search for members, you cannot communicate with them.

To find out more about this dating site, read our review of ChristianCafe.com.

CupidMedia's popular AsianEuro.com dating service was renamed AsianDating.com last Monday. This change will not affect current customers in any way and the site will continue to function as before. Cupid Media decided to go ahead with the new name since it better reflects what the dating service offers its members.

For those of you who have not heard about AsianEuro.com before, the dating site was launched in 2000 and has grown into a popular spot for Asian singles to mingle. Currently there are over 1 million singles worldwide that have joined this dating site.

We don't have a review for this dating service yet but, it is on our to do list and should be up in the next few weeks.

According to the Toronto Star, AshleyMadison.com has seen a huge influx of female newlyweds (women married 3 years or less). In March of 2009 there were 3,184 women in the Greater Toronto Area (GTA) that were actively using the service. In March of 2010 the number had increased 4 times to 12,442.

When the service was first launched back in 2001 everything from the name to the color scheme of the website was designed to attract women. CEO Noel Biderman knew men would join the site easily enough; it was the women he was worried about. It seems Mr. Biderman did not have much to be concerned about. A number of experts are saying that the female infidelity rate has increased by 50 percent in the last 10 years. This is due to that fact that women now have much more exposure to potential partners through work and the internet than a generation ago. While men are cheating more as well, research suggests that about twice as many men on average cheat than women.

According to the Star, here are the Ashley Madison membership numbers as of March 2010:

Location	Females	Males	Total	Total in 2009
Greater Toronto Area	48,409	111,202	159,611	82,959
All of Canada, U.S., U.K. and Australia	1,511,879	3,898,468	5,410,347	2,802,664

FriendFinder's Passion.com now offers a Gold and Silver membership guarantee. If you do not hook-up with someone in 3 months, you will get an additional 3 months for free.

Here are the rules for the guarantee as stated on the Passion.com dating site:

• Maintain a gold or silver account status for three months
• Log in at least once a month
• Send at least 3 emails a month
• Create at least one blog or group post each month

The rules seem pretty straight forward, since all they ask of the member is to actually use the site. If you have followed the rules and have had no success, then all you need to do to claim your 3 months is email Passion.com's customer service. This offer is valid once per customer. Please confirm the guarantee rules on Passion.com before you sign up to this dating service as they may have changed since the writing of this post.

To find out more about this dating site, read our review of Passion.com.

Executive Dating LLC seems to be in some legal trouble. Barrie Turner of British Columbia Canada is alleged to be in connection with the company which has over 200 dating sites offering executive dating services. Turner was arrested after he crossed the border to pick up mail at a U.S. post office box where customers are told to send payments.

In the last 5 years there have been more than 100 people who have filed consumer complaints about the company for fraud. They accused Executive Dating of not providing any legitimate matchmaking services that they had paid for. It is estimated that the Executive Dating sites received more than $1.2 million in revenue.

For more information check out our forum topic about the matter.