Shaadi.com a Popular Choice for South Asian Parents

Shaadi.com
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The custom of arranged marriage is very popular in India but in countries like the United States and Canada it is not popular. In North America when a match could not be found locally, families from India and other Asian countries sometimes resorted to using newspaper classified sections to find a potential suitor for one of their children. This practice has now changed thanks to online dating. Dating sites like Shaadi.com have matched more than a million South Asian couples and now parents are logging on to find potential matches for their children. Many parents find "religion, mother tongue, residency status, education, caste or class, astrological sign and diet" important attributes in a mate for their child. Shaadi.com does keep track of this information within member profiles which makes it easy for parents to find matches. Roughly 20 percent of profiles on Shaadi were created by parents looking for a partner for one or more of their children. The average age of a profile is in the range of 26 to 35.

In Canada Shaadi.com has become so popular that they have opened up their first North American center in Mississauga Ontario in March of this year (close to Toronto). The greater Toronto area is home to more than 700,000 South Asian Canadians making it ideal for a matchmaking center. Shaadi also has started to promote their new center not only online, but off as well through billboards and other physical media to better reach their target audience.

To find out more details about this dating site, check out our review of Shaadi.com.