Dating Services

The American Association of Retired Persons or AARP, is the largest organization for people 50 years and older in the United States. AARP recently announced that they have a new love and relationships expert, Dr. Pepper Schwartz, who is a Professor of Sociology at the University of Washington and has more than 35 years of experience in researching love and relationships. Dr Schwartz is also Perfectmatch.com's relationship expert and helped oversee the design of their automated matching system.

As part of her new duties at AARP, Dr. Schwartz will be writing a weekly online column called "The Naked Truth" at the AARP website which will cover a number of topics related to relationships, love and sexuality. She will also contribute to other online resources with videos, online chatting and blogs. This content will be both for educational and instructional purposes.

To find out about the dating site Dr. Pepper Schwartz is associated with, read our review of Perfectmatch.com.

The free dating site DownToEarth.com was officially launched in January 2009 by IAC, the parent company of Match.com and Chemistry (see Story). Down To Earth's target market was the College-aged crowd of 18 to 25 and their goal by the end of the year was to have 250,000 members. Well, it looks like they didn't make it. OPW reports that the dating site DownToEarth.com has been relaunched as Stir.com.

DownToEarth.com reached their traffic peak in March at almost 250 thousand unique visitors, since then the dating site's traffic has fallen by over half to 96 thousand unique visitors in September:

Free dating site OkCupid recently did several studies about online dating emails, looking at over a million of their members. They took a look first at the words that people wrote to one another and how those words correlated to response rate. (Here's a hint: Use proper English and not netspeak if you want replies.) But probably their most controversial article related to how your race determines the amount of replies you will receive.

We all want to assume that people are a lot more colorblind than they used to be, but OkCupid has found that's simply not the case. Even if we say that race doesn't matter, the numbers don't lie - it really does.

OkCupid's CEO, Sam Yagan, told NPR's Michel Martin that they were intrigued by the idea that they could get some answers to the questions people have about the role race plays in online dating. After all, when people are asked to state their dating preferences in their profile, they check off certain boxes. Do those boxes match up to the emails they deem worthy of a reply?

People Media, a provider of online dating communities like BlackPeopleMeet.com and SeniorPeopleMeet.com was ranked on Technology Fast 500, Deloitte LLP`s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in the US and Canada. People Media came in at number 359. Ranking is determined by the percentage of fiscal year revenue growth during a five year period. People Media grew 342 percent during 2004 to 2008.

To check out some of People Media dating sites, read our review of BlackPeopleMeet.com and our review of SeniorPeopleMeet.com.

In a surprising move, eHarmony is having a Free Communication Event (not weekend) starting Wednesday October 21 to, and including Sunday October 25. Normal free communication weekends at eHarmony are usually only 4 days long and start the Thursday or Friday. With this next one 5 days long I am sure eHarmony is bracing for the surge of new members.

This eHarmony communication event allows all members to not only review their matches but communicate with them as well for free. The only option you can't use is FastTrack. FastTrack allows members to bypass the 4 step guided communication process and go instantly to email messages.

This is Free Communication Weekend number 20 for eHarmony. The last one was held in September on the Labour Day weekend (see Story).

Read our eHarmony review for more details on if this is the ideal dating and matchmaking service for you.

FriendFinder Networks said on Tuesday that they plan to complete the IPO process by 2010 and intends to list its common stock on the New York Stock Exchange under the symbol “FFN.”.

FriendFinder Networks Inc. intends to use the net proceeds of the public offering to redeem a portion of its outstanding senior secured indebtedness and to pay waiver fees to certain debtholders.

The company owes $442.1 million in debt in connection with its acquisition of Various and about $81 million in debt at the parent level. Here are some interesting facts from the FriendFinder Networks filing which was made public on Tuesday (most points deal with data from the six months which ended on June 30, 2009):