Ashley Madison is Big Business

CEO Noel Biderman is the face of Ashley Madison, and he has taken the marketing of the affairs dating site to the next level. He has a partnership with the Howard Stern's Sirius XM radio show, has ads on billboards and has created TV commercials (that most never seem to be allowed on air, see Story). He has even started to market AshleyMadison.com as a place where the married can pursue their same-sex attractions.

Currently The Ashley Madison Agency has between 4.6 and 4.7 million members who have logged on seeking and extramarital affair (I assume since the site launched in 2001). 30 percent (or 1.41 million) of these members are women. Also, about 150 thousand members are looking for a same-sex affair with two thirds being women looking for women. From a survey run on the affairs site, 50 percent of all respondents (both men and women) are not first timers and admit to cheating within a relationship at least once.

It is estimated that Ashley Madison generates tens of millions in revenue a year. People who have created a membership on the website can search for other members for free but must buy credits to message or chat. Ashley Madison even guarantees an affair with their most expensive subscription package. For $249 USD it is guaranteed you will find someone in 3 months to have an affair with, or you will get your money refunded. Currently AshleyMadison.com is the leading extramarital affairs dating site in the United States, Canada and Australia.

For more on this story, read MSN Money.