Spark Networks Third Quarter 2009 Financials

On November 5th, 2009 Spark Networks reported their third quarter results which ended on September 30, 2009. For Q3, 2009 Spark Networks revenue was $11.1 million. This is a 21 percent decrease from Q3, 2008 of $14 million and a 2 percent decrease from last quarter. For the first 9 months of this year total revenue is now at $34.3 million which is a 22 percent decrease from last year of $44.1 million.

The Jewish Networks saw revenue fall to $7.1 million for Q3. For the same quarter last year, revenue was 16 percent more at $8.4 million. Some good news is to be found though, for the first time in a few quarters, the Jewish Networks had an increase of subscribers to 86,051. This is a decrease of 6 percent from Q3, 2008 but a 4 percent increase from the prior quarter.

The Other Affinity Networks (MingleMatch) saw a decrease of 9% in revenue to $3.2 million when compared to last year. This is 3 percent less than the last quarter. Subscriber wise for the third quarter, there was 66,786. This is virtually identical to Q3 in 2008 and a 2 percent increase from last quarter.

General Market Networks (AmericanSingles) continues to be the biggest loser. Revenue was $574,000 for Q3, 2009. This is a 67 percent decrease when compared to the same quarter in 2008 ($1.7 million) and 18 percent less than the last quarter ($701,000). Average paying subscribers was 11,452 for quarter 3. This is 59% less than the same time last year and 18 percent less when compared to the last quarter. Spark Networks continues to blame advertising spending as part of the reason why General Market Networks continues to decline. Advertising spending may be the reason but, they do not say why it was cut. Was it not profitable, or are they using the ad money on other networks?

Hopefully Spark Networks have gotten things under control. Two of their 3 networks have increased their average subscribers, lets hope this trend continues in quarter 4.

For the full 2009 Q3 release visit Spark Networks News Room.

Related Story: Spark Networks Second Quarter 2009 Financials