Online Dating

How many trends and buzzwords can you fit into a single business idea? Matchpool may have set a new record.

The company is a dating platform that describes itself as “a decentralized matchmaking protocol which uses group dynamics to help participants match with each other.” Others simply call it “Slack Meets Tinder.”

Matchpool raised over $5.7 million in 48 hours in an Initial Coin Offering (ICO), a crowdfunding mechanism modeled after the Initial Public Offering (IPO) process of conventional companies. And in keeping with that high-tech theme, Matchpool’s most successful users earn cryptocurrency rewards for their matchmaking efforts.

To celebrate Labor Day in the United States, and Canada eHarmony is having a Free Communication Weekend. It starts Thursday August 31^st and runs to the end of day on Monday September 4^th for the United States and Canada.

So All you need to do to participate is create a free eHarmony membership by visiting them online. No credit card or coupon code is required. Just signup as a new member, fill in your profile, and answer the personality questionnaire. This process takes about 30 minutes. It is important to take the time and answer the questions as it helps eHarmony match you with other members. Once your profile is complete you will then receive your first set of matches (new ones are sent everyday). You can then review the matches and communicate with the ones you like by using the eHarmony messaging system. One thing to note is that profile photos are not included with Free Weekends. To view them you will need to become a paying member.

To find out more about this online matchmaking service, please check out our review of eHarmony.

“Money can’t buy me love,” said The Beatles, but Australian singles are determined to prove them wrong. According to ING Direct’s 2017 Cost of Dating report, Aussies happily hand over nearly $12 billion per year in the name of finding their happily ever afters.

The exact figure is $11.65 billion, a price tag that’s sure to induce sticker shock in almost any dater, regardless of how deep their pockets run. Australians reportedly spend an average of $79 on a first date, with one third of singles going on at least one first date per month, and a further 32% going on two or more first dates per month. Additionally, almost one in five (18%) have paid for dating services, an expenditure that tallies up to $80.7 million each year.

When it comes to first dates, Australians err on the side of tradition. More than half (56%) of single men are prepared to pick up the tab. Baby Boomer males (33%) are particularly committed to this classic notion of romantic chivalry, followed closely by Gen X men (27%) and Millennial men (26%).

A dating app with a hook-up reputation is getting it on IRL, too. In July, the popular dating app hired event organizers to throw parties for its most exclusive members in a rented house in the Hamptons. Unfortunately, partygoers (and Tinder) were soon booted out.

According to an article in Gizmodo, the company threw “a series of parties at telecom mogul Michael Hirtenstein’s oceanfront home...Over the weekends of July 14th and July 21th, cops reportedly visited the property multiple times due to noise complaints from neighbors.”

According to Page Six, attendees were also cited for carrying open containers and illegally parking.

For 6 days eHarmony in the United Kingdom is offering free trial memberships to new members. From the 24^th - 29^th August, 2017 are when these trial memberships are available.

So what does a free trial get you? Well it means you are allowed to communicate (send and receive messages) to any match you receive on eHarmony.co.uk! To increase your chances of finding your long term partner all you need to do is signup to eHarmony and fill in the profile and questionnaire. No credit card is required. Then eHarmony's matching algorithm will send you a bunch of new quality matches everyday for you to review. If any spark your interest you can then message them right away. eHarmony is extra busy during the free trials so if you are interested, it is recommended you sign up at the beginning of the promotion so you have more time to use the dating service. One thing to note is that during the free trial period photos are not displayed with the profiles.

For more information about this United Kingdom dating service, please read our review of eHarmony in the UK.

How to use the Bumble SuperSwipe

Dating apps are not only looking to differentiate themselves in a crowded market, they are trying to find ways to monetize without alienating customers. And now, female-friendly app Bumble is taking a leaf out of Tinder’s playbook and adding a new feature called SuperSwipe, similar to Tinder’s Super Like.

SuperSwipe allows users to call attention to someone they are really interested in, by clicking a heart on the chosen profile before swiping right and hoping for a match. The benefit is that your SuperSwipe can see that you’re interested before he swipes left or right, which hopefully increases your chances of matching with him.

Super Like on Tinder is very similar; your potential match can see that you’ve chosen to Super Like him in advance. Super Like is also only available via the app’s premium service, and it seems Bumble is following suit.