Social Networks

In late 2025, TikTok reached a major milestone that could reshape how you interact with the app, how your data is handled, and even how social trends unfold online.

TikTok has signed binding agreements according to the Associated Press to transfer its U.S. operations into a new joint venture controlled by American investors, including Oracle, Silver Lake, and Abu Dhabi’s MGX. This transfer aims to keep TikTok operating in the U.S. while addressing long-running national security and data privacy concerns that have loomed for years.

If TikTok plays a role in your social life, your attention, or even how you discover content and people, including potential dates, this change could matter in ways you might not expect.

What if the next big thing in online dating didn’t cost you a dime? That’s the scenario playing out at Facebook Dating. According to a recent report, the platform now boasts 21.5 million daily active users across 52 countries, marking a moment of serious momentum.

Ever feel like you’ve swiped so much your thumb hurts? That’s not just you. Meta is pushing back against dating-app burnout by embedding a new AI “dating assistant” and a weekly surprise match feature called “Meet Cute” directly into Facebook Dating. These innovations are designed to help skip the endless scroll, but do they bring connection—or risk?

Swipe fatigue—dating burnout from browsing match after match—has become a real barrier for many. To counter that, the assistant enables you to type specific prompts (for example, “find me someone who loves poetry and dogs”) and get help refining your profile and matches. Meet Cute will automatically pair you with someone once a week using algorithmic matchmaking according to the Meta press release.

Match Group is refocusing the strategy for its most popular dating app Tinder, the company announced this week. It faces increasing pressure from activist investors to improve its financial forecast.

Match Group said in its recent investor day meeting that it plans to “prioritize improving user experience over monetization,” According to Bloomberg. The idea is if Tinder moves away from its reputation as a hookup app it can reverse the continued decline in paying users.

The company also shared that revenue will be flat or in decline through 2026, but will start to turn around in 2027 with slow, single-digit growth, according to Bloomberg. Shares in Match Group fell during the meeting as these proclamations were made.

Online scams are on the rise across New York state, according to its Attorney General Leticia James.

Local news WGRZ reported that scammers are using dating apps, social media, and unsolicited text messages to lure victims into making fraudulent purchases or investments. Referred to as “pig butchering” – the idea is for the scammer to befriend and form trust with the victim before taking their money.

"New Yorkers hoping to find romance and personal connections online are instead being taken advantage of and victimized by heartless scammers,” said Attorney General James in a release. “Sophisticated fraudsters are increasingly using dating apps and social media to trick users into bogus investment schemes.”

Young singles in China are taking to social media platforms like Xiaohongshu (also known as RED) to participate in livestreamed blind dates.

According to the Australian Broadcasting Network (ABC), livestream dating is “romantically themed video conference calls” where up to nine people can join a so-called “dating room” and talk with each other. But instead of a closed and private Zoom call, it is open to the public for any number of people to watch.

The concept is similar to a game show, where the participants give a little background on themselves and are often asked to “demonstrate a talent,” according to ABC. The participants have to be willing to make an effort to represent and “market” themselves, whether it’s through a talent or charm or other ability.