A New Dating App Is Shaking Up The Swipe To Curb Bad Behavior
- Friday, December 08 2017 @ 11:54 pm
- Contributed by: ElyseRomano
- Views: 1,683

The swipe has become the symbol of a generation. To the right, it’s shorthand for like, lust, and if you’re lucky, love. To the left, it signifies dislike, disgust, and disappointment. It seems shocking that a simple gesture has come to mean so much, but it was no accident.
Tinder’s creators worked tirelessly to create a fun physical mechanism for the app, tapping UX designer Loren Brichter (who created the familiar pull-to-refresh feature now used by most apps) to design their own iconic gesture. The groundbreaking swiping interface turned dating into a game - and an addictive one at that.
Sean Rad, one of Tinder’s two co-founders, once told TIME, “Nobody joins Tinder because they’re looking for something. They join because they want to have fun. It doesn’t even matter if you match because swiping is so fun.”



