Tinder Asks Users To Swipe Right On Saving Rhinos From Extinction

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When you picture your perfect date, they probably don’t have a horn and leathery skin - yet the most eligible bachelor on Tinder currently fits that description. Meet Sudan, the last known male northern white rhino in existence.

In early April, Tinder launched a campaign in partnership with the Ol Pejeta Conservancy in central Kenya to help save Sudan’s species from extinction. His profile on the app features an image of him tucking into a grassy meal, along with a call to action: “This is the last living male northern white rhino. Swipe right to help him find a match.”

His bio is both humble and humorous (a winning combination on any dating service). “I’m one of a kind,” it reads. “No seriously, I’m the last male white rhino on planet earth. I don’t mean to be too forward, but the fate of my species literally depends on me. I perform well under pressure. I like to eat grass and chill in the mud. No problems. 6ft tall and 5,000lbs if it matters.”

Through the profile, Tinder and the Ol Pejeta Conservancy hope to raise a whopping $9 million to fund in-vitro breeding efforts for Sudan. The 42-year-old rhino has failed to breed naturally with either of the remaining two female white rhinos, Najin and Fatu, who also live with him at the conservancy.

"As a platform that makes millions of meaningful connections every day, raising awareness about Sudan the Rhino and the importance of finding his match seemed like something we could support in a really impactful way," a Tinder spokesperson told Mashable. "We've heard countless stories about Tinder babies, but this would be the first match to save a species."

Any user who sees ads on Tinder could potentially run into Sudan during their swiping. Those who swipe right will receive a message with a link to donate to research focused on "assisted reproductive technologies" for the ultra-endangered species.

Poachers present a serious threat to white rhino populations around the world. Hundreds are killed each year by illegal hunters. Sudan is surrounded by armed guards at all times to keep him safe while scientists rush to ensure the future of his species.

If they are successful, it will be the first time scientists carry out artificial reproduction in rhinos. With luck, they will establish a herd of 10 northern white rhinos after five years.

"Saving the northern white rhinos is critical if we are to, one day, reintroduce rhinos back into Central Africa," said Richard Vigne, CEO of the Ol Pejeta Conservancy. "They contain unique genetic traits that confer upon them the ability to survive in this part of Africa. Ultimately, the aim will be to reintroduce a viable population of northern white rhino back into the wild, which is where their true value will be realized."

$9 million is a hefty goal, so if you do stumble upon Sudan, be sure to give him a right swipe and do your part for a good cause. For more on this dating app you can read our Tinder review.