Online Dating

Alexa can play music, tell you the weather, make phone calls, create to-do lists, read the news, shop for groceries, suggest restaurants, request an Uber, order pizza, tell jokes, translate languages, book vacations, control your smart home, talk to your cats, help prepare dinner, find your lost phone, check if you’ve been hacked, and that barely scratches the surface of the 15,000+ skills now available on Amazon’s virtual assistant.

With so many consumers now relying on these voice-activated devices, dating services are wasting no time in jumping on the trend. eHarmony launched its own Alexa skill last October, while Plenty Of Fish opted to join forces with Google Home instead.

Match is the latest to get in on the game with Match First Date What Ifs, a skill designed to turn Alexa into a digital wingman.

Valentine’s Day is approaching, which means more news stories about the prospects of finding love online. Dating apps have changed the romantic landscape in recent years and offered more opportunities to meet new people, but have they really helped daters meet their ultimate goals?

On February 6^th Intelligence Squared U.S., a non-profit organization which encourages thoughtful discussion and debate, will be hosting a live debate from New York City: "Swipe Left: Dating Apps Have Killed Romance."

In a nod to the complicated state of dating today, the keynote will be delivered by Daniel Jones, longtime editor of the hugely popular New York Times’ essay column ‘Modern Love.’

Dating apps run by 21 firms in China have been shut down amid allegations of fraud affecting hundreds of thousands of customers.

According to the Modern Express newspaper, police have arrested more than 600 suspects operating across 13 provinces after it was revealed that some of their messages purporting to be from female users were in fact being automatically generated by computer programs.

The investigation began in August 2017, after one app was suspected of fraudulently charging customers to view pornographic videos that did not exist. When users complained, customer service representatives were instructed to invent excuses such as a malfunctioning mobile version or poor internet speed. Users would then be charged again each time they tried to view the imaginary content.

Match Group, the company who brought online dating into the mainstream first with iconic dating site Match.com and then with its acquisition of Tinder, is looking for new business opportunities outside the dating industry. This week at CES, the company announced the new app Ripple for those wanting to network for career opportunities.

The app is positioned to be a direct competitor of LinkedIn, a popular career building and networking site. According to Ripple executives, LinkedIn’s framework is too stagnant for users to effectively network, and ends up being primarily a database of resumes. LinkedIn also doesn’t do much to create stickiness for people to update their profiles and check in regularly, unless they are actively seeking clients or trying to find a job.

Ripple borrows the matching game from Tinder to help with its stickiness. When you launch the app, Ripple presents you with people who might be a good professional match, based on interests, people you are connected to, events you’re attending, and groups you are part of. Ripple also includes your social networks like Twitter and Medium, so potential employers or work colleagues can see what you’re posting and what is most current (encouraging you to be more active). Users are able to decide whether someone is a good fit, and then connect with them.

That dating services sometimes make dubious claims should surprise no one, but rarely do their fishy fabrications make headlines. Unfortunately for eHarmony, a recent misstep has proved to be the exception.

The company's claim that it uses a "scientifically-proven matching system" has been banned by the UK’s Advertising Standards Authority after appearing on a billboard in the London Underground.

"Step aside, fate,” the advertisement boldly proclaimed. “It's time science had a go at love."

In the smaller print below, it continued: "Imagine being able to stack the odds of finding lasting love entirely in your favour. EHarmony's scientifically-proven matching system decodes the mystery of compatibility and chemistry so you don't have to. Why leave the most important search of your life to chance?"

Think you can meet someone special without downloading a dating app? New research from UK’s luxury lingerie and swimwear retailer Figleaves shows that online dating is important if you want to find love.

January has been cited as “peak season” for those willing to try online dating. Match Group who own popular dating app Tinder expects a 63% increase in messages exchanged among its users. And many more singles will be joining dating apps and swiping left and right throughout the month, including those who have never downloaded a dating app before.

There are many myths out there about online dating, so we’ve decided to look to some statistics to separate fact from fiction. Here’s what recent studies have proven: