Online Dating

Image: Bumble

Bumble famously banned mirror selfies and introduced new photo moderation rules in 2016. The updated guidelines served to further Bumble’s mission to create a safe, friendly platform where users were encouraged to interact with the same kindness and courtesy as they do in real life. Two years later, Bumble founder and CEO Whitney Wolfe Herd is taking that mission offline and into the Texas legal system.

A bill introduced in the Texas House of Representatives in March would making sending an unsolicited nude or sexual photograph a misdemeanor punishable with a fine up to $500. Wolfe Herd, who has been campaigning to make so-called ‘cyberflashing’ a criminal offence, has worked closely with legislators and lawmakers to set the bill in motion. If passed, the bill would take effect September 1, 2019.

The butcher, the baker, the candlestick maker - who would fare best on a dating app? A recent study conducted by The Inner Circle analyzed the occupations of 5,000 popular users based in Los Angeles, New York, London, Amsterdam, Paris, Sydney, and Toronto to discover which jobs are most likely to attract potential mates. The findings suggest men and women don’t always seek the same qualities in a match, and that including certain job titles in your profile could significantly boost your desirability.

Women in finance and medicine scored major points across continents. In London, New York and Toronto, female members working in the financial sector received the most right swipes. Women in the medical profession came out on top in Amsterdam in Los Angeles. Ladies in Paris and Sydney proved to be outliers. France’s notoriously stylish capital preferred women working in the fashion industry, while Sydney singles favored women in marketing roles. Other popular industries for women included entertainment, travel, hospitality, law and consulting.

U.S. Presidential candidate Pete Buttigieg is making history as the first candidate to have met his spouse on a dating app. The young millennial mayor of South Bend, Indiana and rising star in the sea of Democratic hopefuls disclosed that he and his husband met on Hinge.

In a profile in The New York Times in 2018, Buttegieg’s husband Chasten Glezman said he downloaded Hinge because he “wanted a platform where you’re not necessarily inundated with hookup culture and sex.” Hinge has marketed itself as a dating app for more serious daters since its inception, and has recently doubled down on this effort with a redesign aimed at helping users find relationships so they can delete the app.

Match Group announced some changes in key leadership and company structure in light of its new focus on the Asian market.

As U.S. and European markets make up the bulk of revenue for Match Group, the company sees great untapped potential in Asian markets, where young single populations are booming. According to Tech Crunch, there are more than 400 million singles in Southeast Asia and two-thirds have not tried a dating app.

Match Group is focusing on Japan, Taiwan, India, South Korea and Southeast Asia with three new general managers hired to oversee expansion in these areas. One manager is Junya Ishibashi, who will become general manager of Match Group for Japan and Taiwan. Taru Kapoor will be general manager of Match Group India, and Lyla Seo is now GM of Match Group for South Korea and Southeast Asia.

Bumble made a name for itself by inviting women to take charge of their love lives and make the first move. The company’s mission to empower women, shake up outdated social norms, and fight for equal opportunities struck a chord with frustrated female daters who quickly flocked to the app. Since then, Bumble has successfully launched platforms for friendship and business networking, and has taken its pursuit of gender parity offline with a string of initiatives including Bumble Fund and a partnership with Bloggers Who Brunch.

Bloggers Who Brunch is a Los Angeles-based experiential marketing agency that connects brands with influencers through social events and innovative activations. Bumble Bizz recently collaborated with Bloggers Who Brunch to highlight women in entertainment who are leading the way toward greater diversity and inclusion in the industry. The ‘Women In Entertainment’ series highlighted singer, actor and host of syndicated talk show The Real Adrienne Bailon-Houghton, along with actor, influencer and fashion blogger Cara Santana.

Hinge has taken a bold new step in differentiating itself in a crowded dating app market. Its new branding campaign was just unveiled with the slogan “designed to be deleted,” assuring users of its intention: to help them find serious relationships and get off the app for good.

According to The Verge, Hinge has also debuted a new redesign to put this message front and center for users. The new profile creation process utilizes animation and prompts for users to add information about themselves, adding the tag at the end of each suggestion: “so you can delete us.”