China

Young singles in China are taking to social media platforms like Xiaohongshu (also known as RED) to participate in livestreamed blind dates.

According to the Australian Broadcasting Network (ABC), livestream dating is “romantically themed video conference calls” where up to nine people can join a so-called “dating room” and talk with each other. But instead of a closed and private Zoom call, it is open to the public for any number of people to watch.

The concept is similar to a game show, where the participants give a little background on themselves and are often asked to “demonstrate a talent,” according to ABC. The participants have to be willing to make an effort to represent and “market” themselves, whether it’s through a talent or charm or other ability.

A new study has found that when dating app users can share disappearing photos with other users, it can increase matches and user engagement.

According to Phys.org, researchers found that enabling people to share photos that would disappear within a certain timeframe helped them overcome fears related to privacy and helped with conversation starters. Many dating app users are not willing to share personal details about themselves when they meet new people on dating apps, making it more difficult to connect and have deeper conversations, according to the study.

The large-scale randomized field experiment was conducted with more than 70,000 users of a China-based dating app. The experiment featured both a control group where subjects uploaded a photo that would stay posted, like in traditional dating app profiles, and a treatment group where users could upload ephemeral photos. They found that users in the treatment group sent more personal photos compared with the control group.

YouApp Homepage Snapshot

Two dating apps based in Asia have changed their platforms to entice women - and intend to take market share away from popular dating apps like Tinder and Bumble.

According to South China Morning Post, dating platform YouApp recently underwent a major revamp. The app now uses AI to create personality tests targeting specific demographics and cultures within its userbase, to correct a longstanding problem: men outnumber women on these platforms.

In fact, Pew Research found based on a survey conducted in 2022, 54 percent of women in the U.S. felt overwhelmed by messages on dating apps compared to 64 percent of men who said they felt the opposite.

Dating app Bumble is taking the popular Lunar New Year holiday and launching a promotional celebration for its user base in Asia.

The “Bumble Lo Hei: Toss Love into Your New Year” campaign says it will “spice up” holiday traditions and give the celebration a romantic twist for those seeking love in 2024. Bumble will give away exclusive gift packages for users to help them “manifest” a great love life this coming year, and encourage them to take charge of their own love journeys.

The promotion was inspired by the traditional Lunar New Year “prosperity toss,” or “lo hei.”

Match Group released its first quarter revenue forecast, falling below Wall Street analyst expectations as users continue to cut back on their dating app spending.

According to Reuters, the company also authorized a $1 billion share buyback plan.

The company, which owns Tinder, Hinge, OkCupid and Match among other dating apps, said paying users declined 5 percent in the fourth quarter of 2023 compared to the previous year, to 15.2 million. It expects revenue between $850 and $860 million for the first quarter, down from analysts’ forecasts of $867 million on average, according to Reuters.

Several China-based dating apps have added location trackers as a premium feature to boost revenues, but it’s also boosting suspicions among users.

According to South China Morning Post, some of these features include real-time location tracking, daily check-ins with partners, and allowing your partner to check your phone usage. In theory, the idea is to increase transparency and build closer connections between partners, but in reality, the features are causing more tension between them.

Understandably, this trend has sparked controversy, especially among those who already have partners who are suspicious of their behavior. The features can be quite intrusive, including a subscription that allows mutual sharing of smartphone usage time, battery level, network status and screen unlock history. It is not clear how knowledge of these particular features contributes to improved relationships. In fact, they seem to be exacerbating existing problems in relationships.