Online Dating

Match.com will Acquire Singlesnet

Acquisitions
  • Friday, February 26 2010 @ 09:57 am
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  • Views: 9,687

It looks like the rumor was true (see Story), Match.com released a press release yesterday which confirm that they have made a deal to acquire the dating site Singlesnet.com. Financial terms of the deal have yet to be released but Match CEO Greg Blatt did state that Singlesnet will continue to be run largely as a standalone business. Adrian Ong of Match.com will be taking over the helm from the previous owner of Singlesnet, Quinn Lipin. Mr Lipin will still continue to work for Singlesnet.com as an executive.

Singlesnet was once the most visited dating site in the USA back in December 2008. Since then traffic has slowly declined with a major drop happening in February 2009 from 7 million unique visitors to just under 5 million.

OkCupid and Web Traffic Numbers

Statistics
  • Tuesday, February 23 2010 @ 12:06 pm
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  • Views: 3,394

I found an article which talks about the trouble with web traffic numbers. I have talked about this issue before but it is interesting to see it from the point for view of a large dating site like OkCupid. In January comScore reported that OKCupid had 735,000 unique visitors in January, 2010. This was an increase of about 200,000 from a year ago according to comScore. Sam Yagan, OKCupid chief executive stated that:

... comScore was significantly undercounting the site’s traffic.

For proof he gave the author of the article, Carl Bialik a Google Analytics report for OkCupid which showed almost 4.3 million unique visitors last month. This shows that comScore's estimate is off by 600 percent. All I can say is I am not surprised. Web traffic estimates from these types of traffic sites are usually way off the mark. For example our review site is vastly under estimated as well, in most cases over 4 times as much. The other statistic in which Sam Yagan mentioned was that during a normal day in February (Feb 18th I believe) they had 270,000 unique logins to their dating site. With almost a couple hundred thousand people logging in during a 24 hour period, this makes comScore's estimate of 735,000 unique visitors in a month seem laughably low.

Read more about this topic on the WSJ Blogs. To find out about this dating site, read our review of OKCupid.

Stretching Your Comfort Zone To Find More Matches

Matching
  • Tuesday, February 23 2010 @ 09:47 am
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  • Views: 2,243

In my last article, I wrote about dealbreakers and how they're fine and good when the dating pool is large, but limiting once the pool starts to dry up. At some point, you're going to get too old to be that picky... well, at least if you want to find someone quickly! ;-)

Let's look at some of the dealbreakers from the list I made in the last post:

  • taller/shorter
  • older/younger
  • divorced
  • separated
  • had kids
  • wanted kids / didn't want kids
  • smoked
  • drank more than once a month
  • overweight
  • didn't have a good relationship with their family
  • didn't go to college
  • didn't finish college
  • was way more/less formally educated
  • Republican / Democrat / Libertarian
  • didn't share religious faith
  • had no religious faith
  • was too religious
  • had poor grammar or spelling skills
  • was bad on the phone
  • was awkward on a first date

If you have your own list of dealbreakers, write them down. All of them. Anywhere you set a hard limit is considered a dealbreaker and should go on your list.

Now, let's arrange your dealbreakers. First, list the ones you absolutely WILL NOT TOLERATE under any circumstances. Here are mine:

  • Wants kids (I don't and have known for years.)
  • Smoker (I'm allergic.)
  • Diametrically opposite political views
  • Diametrically opposite religious views

Now... list the ones that you COULD MAYBE TOLERATE if the rest of the person was amazing. Here are mine:

  • Drinks more than I do (socially and occasionally at dinner)
  • Less formal education
  • Obese (I am overweight, but actively working out and eating well to lose weight)
  • Divorced
  • Slightly shorter than me

Now... list the ones you'd RATHER NOT TOLERATE if you didn't have to. Here are mine:

  • Kids from a previous relationship
  • Much shorter than me
  • Separated (prefer the divorce to be finalized)

Armed with this list, you can now go into your custom searches you've made for your dating site of choice and start to slowly stretch out your search and see what comes up. Start with your list of "could maybe tolerate."

So for example, if I had set my desired mate's height at 5'7" or taller, I could stretch it down to 5'5" or taller. I could check off "Some college" in the education section instead of leaving it to just people who had graduated. I could tick "Divorced" in addition to "Single."

If you're feeling really rambunctious, you can set up a separate search just for the people who are in that stretch zone. So for example, I could have a search that's my regular search, but in height, it ONLY shows men who are 5'5" and 5'6". This is a big time saver!

Check out these "new" singles - you never know if the perfect one for you is just a little shorter than your average Stormtrooper. Happy dating!

OKCupid Says Men Are Looking for Older Women and Just Don’t Know It

Statistics
  • Sunday, February 21 2010 @ 08:14 am
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  • Views: 5,647

If you missed installment one of this article series on OKCupid’s report on age-based dating practices, click here to read OKCupids Asks: Why Aren’t Men Into Older Women?

According to OKCupid, men are pretty much missing the boat when it comes to the women available in the dating pool. Why? Because they skew their age preferences toward women significantly younger and pay little attention to those even marginally older. Men would do much better, they say, at meeting their goals for a healthy, happy relationship if they didn’t rule out the “older woman.” OKCupid used a sample set of 100,000 female users in their study and narrowed down the case for older women into three key areas: sexuality, attitude and looks.

It’s incredible what OKCupid’s user data revealed about sexual preferences for the female population. The original post has a really cool “heat map” that shows, by sliding a slider from age 18 to 40, how female users’ sexual preferences change with age. The younger lean towards preferring sex once per week, while that preference distinctly changes as you approach and move beyond women in their 30s. (Guys – take note. No more complaints about lacking an active sex life if you’re ruling out women who may be a bit older than you!)

Older women also have healthier perspectives on sexual issues like contraception and STD testing according to the post, with older women feeling more strongly about protected sex and frequent STD testing. In a nutshell, younger females seem to want less frequent sex, do it unprotected and are less interested in regular STD testing. (Guys?)

The overall attitude of the older woman is better adjusted as well, according to OKCupid. Their member profile data indicated that women in their 40s have significantly high levels of self-confidence, are happier with their lives overall and feel that the best days of their lives are ahead of them. Now that’s a refreshing outlook, isn’t it? If you’re worried about getting marched to the altar, however, fear no more. 96% of women in their 40s are content being in a relationship that may not end in marriage, but only 62% of 18-year-old women can say the same.

The final area of comparison: looks. OKCupid cites a misconception that women become less attractive as they get older. They also rule-out those who are in long-term relationships or already married and may tend to pay less attention to their appearances. They concluded: women are equally as attractive, regardless of age. Want a real shocker? Check out the fabulous photos of actual OKCupid users at the end of the article. We think you’ll have a hard time guessing who’s the “older woman!”

Bottom line for the guys: maybe you want to take another look at your age preferences in your online dating profile. If you’re willing to pass up a great sex life with an attractive woman with a killer sense of self-confidence, well – your loss! But they’re out there and waiting – all you have to do is click. For more information on the dating site, check out our review of OkCupid.

PerfectMatch.com now Offers a Platinum Membership

Cost
  • Saturday, February 20 2010 @ 11:06 am
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  • Views: 3,311

Perfectmatch.com recently started offering a new membership plan which is a step higher than their Premium membership, called Platinum. What is the difference?

  • Preferred Search Results - Your profile will appear higher in the search results than other members.
  • Highlighted Featured Platinum Profile on your profile and in search results.
  • Members with approved profiles can initiate communication with you and respond to your emails.

I have been after dating sites for a while now to allow free members to communicate with paid members and I am glad to see Perfectmatch.com has come around. On a per month basis the Platinum membership is actually cheaper than the Premium membership (around $33). What Perfectmatch.com did is offer Premium memberships for 1, 2, and 3 month terms. Platinum memberships are only available for 4 and 6 month terms.

If this membership name sounds familiar to you, Match.com also has a Platinum membership (see Story).

To find out more about this dating site, read our review of Perfectmatch.com.

PerfectMatch.com Free Search and Communication Weekend

  • Saturday, February 20 2010 @ 10:26 am
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  • Views: 4,084
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I received an email from Perfectmatch.com advertising a free search and communication weekend starting Friday, February 19th, 2010 to Monday, February 22nd, 2010. Looking on the dating sites homepage though, there is no mention of this promotion. This is a little strange but, I did log into Perfectmatch with my old account and was greeted with a banner advertising the free weekend on the member's homepage. I was also able to communicate with members.

So it looks like that this promotion is only available to existing members. Too bad new members couldn't have a go at it. eHarmony was the first dating site to offer this type of free weekend promotion a couple of years ago and just last year Chemistry followed suit. This is the first time I have heard of PerfectMatch doing this.

If you are interested in this dating site, you can read our Perfectmatch.com review for more information.

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