eHarmony Buys Project Wedding

  • Saturday, July 12 2008 @ 02:06 pm
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On Tuesday members of Project Wedding got an email informing them that eHarmony had purchased the website. Looking at the home page of Project Wedding you will notice that the copyright at the bottom has been updated from WebShaka, Inc to eHarmony, Inc. The current owners, Joe and Margaret, will still maintain the site for an unknown period of time.

Project Wedding is as the name suggests, a place to help you plan your wedding. The site includes message forums and articles where you can seek advice. You can also find a list of vendors for weddings that include categories like photography, dresses and cakes. These vendor listings also include customer reviews which can be very helpful to the bride or groom to be.

What did eHarmony purchase this site? Well, it is a natural progression for the company to go from matching couples together to now help them plan a wedding. Last year eHarmony has said they were responsible for over 43,000 marriages in the United States. They already have generated goodwill with these couples and they are use to using eHarmony's service so it should be fairly easy to get them to use an online wedding planning site. This website may becoming a bit of a niche social networking site for eHarmony where couples can trade information from where the best place is to get pictures done in your city to, who has the best wedding dresses.

Currently eHarmony also runs eHarmony Marriage, which they call an online alternative to marriage counseling.

For more information about the dating service, eHarmony, please read our review.