New Female-Focused Plum Dating App Aims To Pick Up Where Bumble Leaves Off
- Wednesday, May 15 2019 @ 10:04 am
- Contributed by: ElyseRomano
- Views: 1,307

Bumble took the dating industry by storm when it launched in 2014. As a bold departure from its competitors, Bumble required women to make the first move. Founder and CEO Whitney Wolfe Herd made it her mission to create a platform rooted in kindness and respect, where outdated heterosexual norms are challenged and gender equality is championed both online and in the real world. It proved to be a winning formula. Bumble is behind 4 billion swipes and 850 million matches to date, and a rumored IPO could value the company at over $1 billion.
So would you be crazy to take on Bumble in the female-centric dating sphere? Perhaps, but that’s exactly what Jenna Birch and Dave Brandner hope to do with their new dating platform, Plum.





