Online Dating

Facebook Dating has just expanded its service to include two more countries: Mexico and Argentina.

The social media giant’s new dating platform launched in 2018, and was first introduced to Facebook users in Colombia, and then later in Canada and Thailand. Mexico and Argentina are the latest countries to join the rollout.

According to CNET, Facebook also revealed some new features it will be adding to its dating service soon. “Auto Profile Create” does just what it implies – it can automatically generate a profile for you by gathering photos and information from your existing Facebook account, making it easier to get started. Users have the ability to edit or remove information in the auto-generated profile, or they can opt to build one from scratch.

Image: Bumble

Dating app Bumble has set its sights on partnering with prominent female leaders, including tennis champion Serena Williams. The company just announced that she will be an investor and active member of the new Bumble Fund, as well as a global ambassador for the brand.

The Bumble Fund is an investment fund started by Bumble founder and CEO Whitney Wolfe Herd to help female entrepreneurs get support for their projects and businesses. It’s also a great way to market the company’s networking app Bumble Bizz. The Bumble Fund focuses on getting businesses started with initial funding, ranging anywhere from $5,000 to $250,000, primarily for businesses led by women of color and underrepresented groups.

Spark Networks SE announced its entry into a definitive agreement to acquire Zoosk, Inc. With the addition of Zoosk, Spark Networks will more than double in size and reach over one million monthly paying subscribers across the two platforms. Spark Network's current portfolio of online dating brands includes EliteSingles, SilverSingles, Christian Mingle, Jdate, eDarling, JSwipe, Attractive World, Adventist Singles and LDS Singles.

Under the terms of the agreement, Spark Networks will acquire 100 percent of Zoosk's shares with a combination of cash and stock valuing the company at approximately $255 million based on the closing price of Spark Networks SE stock on March 20, 2019.

"Zoosk is one of the strongest dating apps in the North American market, which comprises half of the $5 billion global online dating opportunity," said Jeronimo Folgueira, Chief Executive Officer of Spark Networks SE. "Similarly, North America has been a key strategic market for Spark, and the focal point for our growth initiatives. Our deal with Zoosk creates the second largest online dating platform in North America and the second largest publicly-listed dating company in the world.” (Match Group is the largest)

Days following the longest outage ever reported by a social network when Facebook went down, users of popular dating app Tinder reported outages with the app, too.

Users were reporting problems with the app early beginning on March 20^th, including not being able to see their matches or messages for hours. Newsweek was the first to report about the problem.

Tinder experienced outages earlier in March as well, with users reporting their dating profiles were suddenly wiped, or that they could no longer see their messages or matches.

Many took to Twitter to express their frustration and to ask Tinder execs what was going on, and how long they expected the outage to last. According to Newsweek, only some users were affected, and it did not seem to be widespread, but users who experienced problems were still unhappy.

Image: Adweek

Dating app Bumble repurposed a coffee shop to act as a gathering space for attendees of the famous SXSW festival in Austin, Texas. The company wanted to create a more intimate and inviting space to allow its customers to better connect, as well as to show off the capabilities of its platform.

Bumble’s headquarters are also located in Austin, and while there is traditional booth space available for companies looking to market themselves to SXSW attendees, Bumble chose a more engaging way to reach out to potential customers, according to AdWeek. They rebranded a local coffee shop in their signature yellow, providing comfy couches and tables along with a tagged wall saying: “Make the First Move.”

The Meet Group has acquired Growlr, a free dating platform for the gay bear community. Growlr joins MeetMe, Lovoo, Skout and Tagged in The Meet Group’s portfolio of mobile social entertainment apps, a move that marks the parent company’s first foray into the LGBTQ market.

The Meet Group acquired Growlr for $11.8 million using a combination of $4.8 million in cash and $7 million from its existing line of credit. The company pledged an additional $2 million to be paid in annual $1 million installments over the next years if certain revenue metrics are achieved. Geoff Cook, Chief Executive Officer of The Meet Group who co-founded the company as MyYearbook.com in 2005, called the deal “a meaningful step into the large same-sex dating market.”