Online Dating

The free dating site by Match.com called Down To Earth was launched in January and since then, they have had more than 100,000 members join. On average, Down To Earth has about 1,500 members join every day. According to DownToEarth Spokesman Tori Johnson:It’s very user-friendly, it’s completely free, and you can post images of yourself, Johnson said. It’s like a normal profile. Solotaroff said online dating is increasing among Americans. There are 93 million eligible singles in the U.S. and about 3 million are using paid dating sites, he said. Free online dating also is growing – at a rate of about 70 percent per year.

Down To Earths market is the College-aged crowd (18-25) which they currently have about 21,000 members. By the end of 2009, the goal for total number of memberships at Down To Earth is 250,000. The dating sites main feature which makes it fairly unique is the RealRatings system. It is designed to keep married people out and dating profiles honest by allowing other members to score a person's profile accuracy after a date. The score is a 1 to 5 star rating.

For more information on the dating site, read our Down To Earth review.

With all the press lately for Chemistry, they have decided to up their 7 day free trial offer to 14 days. New members now have a full 2 weeks to try out Chemistry with all of the features a paid member receives. This new promotion gives members enough time to see if this matchmaking site offers the service they are looking for. Remember, Chemistry has an in depth profile and matching system designed in part by Dr. Helen Fisher, a leading Biological Anthropologist. This is a dating service primarily designed for singles looking for long-term connections.

For the 14 day free trial visit Chemistry.com now and to find out more information about this dating site, read our Chemistry review which includes user reviews as well.

A report from Taiwan's Criminal Investigation Bureau shows that a total of 41,093 cases of fraud were reported in 2008. Of these cases a total of 54 percent were caused by personal online shopping information being stolen. 8 percent or 5,803 of the cases involved dating related scams. Of these cases:

.. 2,183 persons fell victim to online interactive dating fraud, of whom 90 percent were urban women in their 20s and 30s, with 20-somethings accounting for 51 percent and the remainder in their 30s.

The CIB further states that online dating related fraud has risen dramatically in recent years and young woman need to practice safe dating habits to better protect themselves.

For the full story read the Taiwan News.

Here are two interesting points from an article called "Dates with destiny", which is hosted on easyJet Inflight.

• Match.com launched their United Kingdom dating site in 2001, interesting enough Marc Simoncini, the founder of Meetic (which is set to purchase Match.com's European Operations) was also launched in 2001.
• In 2004 as online dating became more popular, Match.com became the first dating site to run TV commercials.

For more information on Match.com's British dating site, read our review.

On Wednesday Avalanche (the owners of Date.com, Matchmaker.com, and Amor) announced that they will be offering virtual gifts for sale on their dating sites. Just in time for Valentine's Day, members of these dating communities can send a $1 virtual gift to help make an impression with a potential date. To send a virtual gift:

Members purchase tokens that can be converted immediately, or at a later date, into Virtual Gifts. Online gifts, which range in price and start at $1, run the gamut from romantic to flirty. Everything from roses, hearts, Cupids and boxes of chocolates to martini glasses, food, stuffed animals, and even a shiny red sports car are available for purchase. Specialty items and limited edition items will be introduced in future updates of the feature.

Branded Virtual Gifts will also be available to advertisers that are looking for innovative ways to market products to online daters. Singles do not have to be paying subscribers of the sites to purchase, send or to receive Virtual Gifts. Virtual Gifts can be purchased using all major credit cards as well as via PayPal.

Virtual Gifts are currently very popular on social networking sites. The industry is estimated to be worth $1.5 billion in 2008.

Time did a piece called Advice for the New Dating Game were they look at dating advice and who has been offering it. Some of the examples include online dating sites, psychologists, TV talk show hosts and stand-up comedians (they forgot dating blogs!). Chemistry.com was briefly mentioned in this article in regards to Dr. Helen Fisher, a biological anthropologist. She is Chemistry's chief scientific advisor and helped develop the profile questionnaire and matching system for the dating site.

I also notice a piece in the March issue of the Discover magazine called The Ascent of Darwin. In the first paragraph Dr. Helen Fisher is called a Darwinian matchmaker because of her research into the science of romantic attraction. Discover further reveals that she bases her ideas on the principles of evolutionary psychology, which is a field that is inspired by some of Charles Darwin's insights.

Look here for the full Time article and for more information on the above online dating site, read our Chemistry review.