eHarmony's Love Lab

Pasadena Weekly recently received a tour of the Pasadena-based dating website, eHarmony, and in particular eHarmony Labs were they develop the matching algorithm used by the dating site. eHarmony Labs is the research arm of the dating site. Here they:

are committed to investigating and understanding what makes relationships successful through rigorous scientific methodology.

Their mission is to conduct and support research on relationship processes using academic researchers and by gathering their findings through an established scientific process. Since eHarmony Labs has come into existence a number of studies from eHarmony's research has been submitted for peer review and has been published in such prestigious publications as the Journal of Personality and Social Psychology (see APA Online).

As online dating has become more mainstream, dating sites have been under increased pressure to divulge how their match systems work. eHarmony has taken a bold step with eHarmony Labs. From here you can see what the Lab is currently up to, who works there and, what the current relationship studies are about. You can also take part in several online studies and even take part in research in person (if you are eligible). Some of these studies even allow you to make a bit of money. While they only tell you in broad strokes how the eHarmony matching system works (by matching personality traits, values, attitudes and interests), from eHarmony Labs you can tell the company is serious about figuring out what makes a successful relationship and by applying this research to matching singles together.

So, take the tour with Pasadena Weekly and find out more on how some of these relationship studies take place and about the researchers behind them. For more information about eHarmony, read our review.