Dating Services

I saw some interesting statistics on a website that mentions:

According to the US Census, 40% of American adults patronize the services of online dating sites resulting in about 120,000 marriages annually.

I searched the U.S. Census Bureau website for awhile and couldn't find the information mentioned in the quote. If this statistic is true, it would mean that eHarmony is responsible for a third of all marriages that resulted from online dating. According to eHarmony they are responsible for on average 118 marriages a day or 43,000 in one year, in the United States (see stats).

I am suspect of the number of total marriages resulting from online dating as mentioned in the quote above since, other facts didn't ring true in the article. As example, it also mentions:

China too expects dating patrons to grow in huge numbers. With 64 million singles residing in the nation, the market is expected to double in the present year.

The United States has a population of roughly 300 million with over 90 million singles. Canada has a population of 30 million with a third being single. This is the same ratio as the United States. China has a population of over 1.3 billion. I would expect them to have more that 64 million singles, a lot more! If the same ratio holds true then you would expect to see over 400 million singles.

For the full article called Internet Dating – The Good, Bad and Ugly, visit MedIndia.com. See our eHarmony Review for more information on this dating service.

According to the unofficial eHarmony blog, eHarmony is planning its eleventh free communication weekend this coming Labour Day. It starts Friday, August 29, 2008 and ends on Monday. September 1, 2008 at midnight. On these 4 days new members of eHarmony will be able to communicate for free and really test drive the dating service. This promotion will be available for both the US and Canadian eHarmony sites.

Visit our eHarmony review for more information and user opinions about this dating service.

For people who opted into marketing emails from Datran Media, eHarmony's e-mail marketing partner, they recently received 3 different emails over a 6 week period. The goal of this marketing email campaign was not only to find customers but also to increase brand awareness. At the end of the campaign, a study found brand awareness increased by over 37 percent for eHarmony, from those who received the emails. Through email, advertisers can focus their marketing dollars and zero in on key demographics. As an example, in a test, eHarmony targeted people over 40 who where Asian and Canadian. Once sent, they found brand awareness increased by almost 12 percent from those who received the email.

Click E-mail gaining utility among marketers for the full story.

For singles interested in this online dating service, our eHarmony review is a good source of information.

In the 90's Match.com at one point found that 70% of their members were men. Since then, more and more woman have found online dating and the scales have tipped . Some dating services still have a greater percentage of men to women but they mainly are more "Adult" in nature. But, services like Match.com usually have more woman, though this usually is less than a 10% difference. To start off the second half of the year Match UK plans a marketing campaign aimed at single men that is titled Too Many Woman. To start off this campaign Men who sign up before September 14 will get one week free. Starting tomorrow new TV commercials will begin to air for 4 weeks on mostly men TV channels.

Find out more at UTalk Marketing and for further details about the UK dating site, Match.com, read our review.

It seems that Shaadi is branching out into a lot of different types of media tools this year. First it was Satellite TV (see Story) and now it is mobile phones. Shaadi Matrimonial has teamed up with Vodafone Essar to launch Shaadi.com on Vodafone. This new service will allow Vodafone cell phone customers to search and view Shaadi profiles without needing the internet. Mobile phone users may also express interest and send and receive messages from their matches.

View the full story at Business Standard.

In a poll that appears to be from eHarmony (though it is reported on a UK website) found that 19% of married couples surveyed met online. The poll was conducted in 2006 and 2007 and surveyed 10,000 married couples. 17% of these couples met at work with the same percentage meeting through friends. In a similar poll conducted in 2004 and 2005, of the 5000 married couples surveyed, 14% met online, with 20% meeting at work and 17 percent through friends.

In the 2006-2007 poll if you looked at the age group 45-54 for couples, the result showed 31% met online. In the 20 to 44 age range this is much lower at only 18% of couples met online.

I was surprised by the poll results and I would have expected the numbers regarding married couples meeting online to be slightly lower than it was. I wonder what this percentage would be for couples who are not married yet? If this was an online poll (it is not mentioned if it is or not) then I would also expect the numbers of married couples who met online to be higher since the couples who are polled are people who are tech savvy and have been online.

These poll numbers are also backed up by some eHarmony statistics we reviewed a little while ago (see story). If you look at the comments section you will note it is calculated that eHarmony has a 32% to 40% success rate. A success is measured by if a couple who met on eHarmony actually got married.

Go to Mirror.co.uk News for the full story or check out our review of eHarmony for more information on this dating service.

Update - August 16, 2008

I found another news item regarding this survey which gave me a few more facts. It was an online survey and it was done by Harris Interactive.