The eHarmony Hype can be Confusing

With eHarmony appearing to be close to officially launching their UK dating site there has been an unusually high number of articles on the internet about the dating service. Just watch some of the statistics being presented, some are not completely accurate. In our last story we took a look at this Times Online article. In it they reported:

A poll carried out by Harris Interactive reports that last year eHarmony was the force behind 236 marriages per day. That is more than 80,000 a year. Indeed, the company claims to bring about more than 2 per cent of all marriages in the United States.

This is not correct. eHarmony has reported recently that they are responsible on average for 118 marriages a day. This then means that 236 eHarmony members get married everyday (2 people = 1 marriage). Likewise, according to eHarmony 86,102 eHarmony users have been married in the year ending March 2007. This works out to 43,051 marriages in a year, not the over 80,000 in which the Times article suggests. The last point of the quote is also inaccurate. eHarmony claims to be responsible for 2.57% of marriages in the United States of people between the ages of 20 and 54, and who use the internet. They do not claim over 2% of all marriages in the US. Of the 2.2 million people married in 2007 (from the US Census), only 1,675,172 of these marriages fall within eHarmony's parameters.

For the complete statistic read, How eHarmony Concluded, 236 Members get Married Everyday and for more general online dating statistics visit our Statistics and Facts page.