eHarmony Gender Ratio & Age Range

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Bill Tancer of Hitwise released a book recently called "Click: What Millions of People Are Doing Online and Why It Matters". For those of you who don't know Hitwise monitors the internet and compiles anonymous statistics for clients on how often web sites are visited, how they are found and the demographics of the person doing the surfing. There are many companies that do this type of work with and being some of the other popular ones. These 3 statistic sites of course usually don't see eye to eye and the data they release every month never fully matches. What it does though when you compare the statistics is give you a general idea on how websites you are interested in are performing.

One of the topics the book covers is online dating. Of the top 10 dating sites it lists most of the Male to Female ratios hover around the 50 percentile mark with the most notable exceptions being the gay dating sites. eHarmony also has a much more uneven Male to Female ratio of 38% to 62%. What I was surprised at is the average age range of eHarmony visitors. Bill pegged it at 25 to 34 years of age. I had thought eHarmony members tended to be older than this. members average age according to Bill is between 35 and 44 which I would see as being more reasonable for eHarmony. eHarmony also appeared 7th on the list behind such dating services as Adam4Adam and DateHookUp. While these are popular dating sites, in my view and research eHarmony receives many more visitors. With this ranking issue found with his online dating facts, it puts into question the rest of the statistics.

Now QuantCast monitors eHarmony directly through a business agreement, you can trust their statistics for this site much more. Bill's book and Quantcast do pretty much agree on the gender ratios and age ranges for eHarmony. For the month of August 37% of the visitors where male (which makes 63% female) and 40% of the visitors where between the ages of 18 to 34. 38% of visitors fell in the age range of 35 to 49 and 20% were over 50.

QuantCast also had another stat which was interesting. 16% of visitors used eHarmony through a business internet connection. With the way companies monitor their internet connections these days, I wouldn't be doing this.