Online Dating

CBS rejects ManCrunch.com Super Bowl Ad

Marketing
  • Sunday, January 31 2010 @ 04:38 pm
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  • Views: 2,082

It looks like the gay dating site ManCrunch.com took a page from AshleyMadison.com play book. Last year AshleyMadison.com created an ad for the Super Bowl which was rejected by the TV Networks (see Story). They received a lot of free press because of it. This year it must be ManCrunch.com's turn. Here is the TV commercial in question:

Note: Unfortunately the source to the video and/or image which once was displayed here has since been removed by the authors for an unknown reason.

While I was in no way offended by the commercial and I did find it comical, the problem is the production values are just not up to the standards for a show like the Super Bowl.

ManCrunch.com spokesman Dominic Friesen told the New York Post that CBS had said all the commercial spots for the Super Bowl were sold. Dominic Friesen felt this was not true and that there were being discriminated against.

FriendFinder Trading Rescheduled

Finances
  • Sunday, January 31 2010 @ 10:44 am
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  • Views: 2,213

There is more bad news for FriendFinder Networks regarding their IPO (see Story). FriendFinder was suppose to start trading on the New York Stock Exchange this Thursday under the symbol FNN. They now plan to launch sometime the following week. The dip in the market last week is said to take partial blame as well as some last-minute questions from the Securities and Exchange Commission. These questions are not uncommon and can delay the process of launching a deal.

For more information, read the Wall Street Journal.

eHarmony Fun Facts

Statistics
  • Saturday, January 30 2010 @ 02:23 pm
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  • Views: 4,863
eHarmony has been in business for over 10 years now and to help celebrate, Dan, eHarmony's first Customer Care agent released a few fun facts. The most interesting fact I found was that on average, eHarmony members submit 24,000 photos per day to the dating site.

The other facts deal more with just Customer Care. Did you know, every day eHarmony's Customer Care team handle thousands of requests for help and information via emails and phone calls. This large and dedicated staff performs their job well and has been recognized by the industry. In 2009 eHarmony received 3 awards of excellence for customer service. You can see one example here.

For the full story, read The Official eHarmony Blog and to find out more about this dating site, check out our eHarmony review.

Do you want Stocks in AshleyMadison.com?

Finances
  • Friday, January 29 2010 @ 01:22 pm
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  • Views: 2,708

Avid Life Media Inc. is the parent company of several online dating sites. This includes the popular affairs site AsheleyMadison.com, as well as EstablishedMen.com and CougarLife.com. Avid Life Media is looking to raise $60 million with its possible debut on the Toronto Stock Exchange (TSE) in the coming months. In 2009 Avid Life Media earned $30 million in revenue and $8 million in EBITDA. The dating site Ashley Madison, currently accounts for only 15 percent of the total revenue earned by Avid Life Media.

Avid Life Media plans to use some of the money raised to buy an online advertising sales company called Moxy Media.

MillionaireMatch.com New Features Update

Features
  • Friday, January 29 2010 @ 10:40 am
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  • Views: 3,452
MillionaireMatch.com has added a few updates to their dating service. Searching has seen the most changes with some of them being, the ability to search for new members and, searching for members whose birthday is coming up. You can also now specify a lot more information about your ideal match. This makes the "My Match" search much more useful. Along with "My Match" members can now also specify a few questions that members can answer when first contacting you. This not only gives you the information you want (without asking directly) it also acts as an ice breaker and helps get the conversation started.

When replying to emails now, Gold Members can now select from 8 prewritten replies. This makes it easy if you have a quick question to ask the member or if you want to let the person know that you currently are not interested.

Customer email support at Millionaire Match is good with most members only waiting an hour or so for a response. The dating sites Help and FAQ section is only okay. This section could still contain a lot more useful information. What MillionaireMatch.com did add (for Gold Members only) was live chat customer support. This means no more wait times for messages since you now can ask someone directly.

For more information on this dating site, read our updated review of MillionaireMatch.com.

OkCupid's Big Myths, Part II

Photos
  • Wednesday, January 27 2010 @ 08:12 am
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  • Views: 2,347

We're back to dissect the remaining two myths in OkCupid's "4 Big Myths of Profile Pictures". While their conclusions are unquestionably food for thought, it's important to remember that OkCupid is just one dating site, with its own personality and etiquette. These results might not apply at any other dating site. Still, let's figure out the basic tips we can learn from these last two myths:

Myth 3 - Guys should keep their shirts on Though shirtless "ab shots" are somewhat of a cliché, apparently it's a cliché that works: people respond to a good set of abs. Interestingly, the effectiveness of the "ab shot" decreases with age. Unclear whether that's because the abs themselves are less impressive, or whether those who are older are looking for more than just a pretty package. Conversely, posting a cleavage shot if you're a woman can apparently help keep the messages flowing even as you age. There's no doubt that cleavage will bring you attention at any stage in life, and probably men of all ages will always appreciate a busty woman, but is it the "right" kind of attention? Considering that women tend to post more outdoor shots of themselves as they age, and respond less to the "ab shot," it sure seems like they're looking for more. A related study determined that the skin might bring attention, but actual conversations tend to occur more for people who are doing "something interesting" in their picture.

  • What we can take away: If you want attention, flaunting your body will bring it - online or in the real world. It's up to you to decide if it's the kind of attention you want.

Myth 4 - Make sure your face is showing Essentially, it's okay to have a picture that doesn't clearly show your face, as long as it's an interesting photo - enticing or artistic, something that draws the viewer in regardless. This is probably an ultimate example of, "It's okay to break the rules, as long as you really know what you're doing."

  • What we can take away: It's definitely a gamble to use an unusual picture. If you're new at this, it's best to stick to the simple and effective, and mix it up later.

And thus, we come to the end of the OkCupid study. Have our perceptions of online photos been dramatically altered? Maybe not - but they've certainly given us more to think about.

For part 1 of this story, read this article and for more about this dating site, read our review of OKCupid.com.

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