Online Dating

There are a few common complaints every online dater has, and at the top of the list is "They looked nothing like their picture.” You could call it superficial, but let's be honest – who doesn’t appreciate truth in advertising?

There's always an embellishment aspect to dating, especially when dating means filling out a profile and answering personality tests, but there's a point when embellishment becomes flat-out lying. And that’s not cool, folks.

There’s never going to be a way to ensure that everything said on an online dating profile is fact, but a new feature from Zoosk will at least ensure that the photos associated with the profile are real. The new feature is called Photo Verification, and it uses a patent-pending process to compare members’ photos to videos they submit of themselves.

The verification service is currently available only on iOS, but an Android version is in the works. To use it, open the Zoosk app on your iPhone and select a profile photo that you want verified. You will be prompted to record and submit a video selfie that captures your face from multiple angles. Zoosk will then compare the video to the photo to ensure it’s an accurate representation of your real life appearance. If you pass the test, you will be certified with a badge on your profile. It’s basically the dating equivalent of Twitter’s verified profiles for celebrities, except you don’t have to have a famous face to use it.

Note: the video will remain private, so don’t worry about how much more awkward it is to take a video selfie than a photo selfie.

“One of the most important concerns of online daters is going out with someone who doesn’t really resemble their profile picture,” says Shayan Zadeh, co-founder and CEO of Zoosk. “By innovating a system for our members to validate the accuracy of existing profile photos, we believe we can create better first-date experiences that will lead to lasting relationships.”

By adding a new layer of transparency to online dating, Zoosk hopes to create a more authentic experience that will boost trust between daters and increase first date satisfaction. "Zoosk developed this feature in order to address its members' interest in having more transparency and trust in their potential dates," the company said in a statement. "By creating a Photo Verification process, Zoosk has become the first company in the online dating industry to directly address this concern."

To find out more about this dating service and the other features they offer you can read our review of Zoosk.

The end of August marked a very special milestone for eHarmony: the website’s 14^th birthday.

All those years ago online dating was still a young industry, and founder Dr. Neil Clark Warren (yep, the guy from the commercials) revolutionized it with his research-based approach to matching people for marriage. eHarmony famously created algorithms based on 29 Dimensions of Compatibility scientifically proven to predict successful long-term relationships. Fourteen years later, those algorithms are still going strong.

Since its inception, eHarmony has racked up more than 45 million subscribers – meaning approximately 1 out of every 7 people in America has subscribed to eHarmony at one point or another. The site is responsible for more than 600,000 marriages in its lifetime. On average, 438 people marry every day in the U.S. after being matched by eHarmony (that’s nearly 4% of all new marriages in the country!).

eHarmony has seen many major changes in the last 2 years, when Warren returned as CEO after previously leaving the company. Amongst the milestones are:

• The launch of eH+, a premium matchmaking service
• A cross-platform redesign of the website
• Record numbers of subscribers and mobile users
• New levels of profitability

“We are so proud of what we have achieved at eHarmony,” said Dr. Warren. “Our success in online dating underscores an opportunity to impact areas beyond online dating. We are launching new verticals in the coming months and years that broaden our reach--verticals that will build eHarmony into a relationship site. Soon, eHarmony will influence the way we look at finding a job, finding friends and solving loneliness.”

As it enters the next phase of its teens, eHarmony has big things in the works. Chief among them is Elevated Careers, a service to match employers with prospective employees and help people find their ideal jobs.  After 3 years of research, eHarmony hopes Elevated Careers will help users find fulfilling, meaningful jobs that last longer than the national average of 4.6 years.

When asked how eHarmony plans to make it work, Warren told Business Insider “The first thing we do when getting involved with a company is we want a short inventory filled out by every person in the company. Just asking how they perceive the culture of the company. We want that culture to be matched up with the culture of the person who’s the applicant.”

“The second thing we do,” he continued, “is we want the org chart of the company, so that if an individual wants to work in a particular part of the company, we want to know what skills are required of the applicant.”

And finally, he added, “we want to know whether the personality match of the applicant and the person they’re going to report to is a good fit for the company and individual. If we can get the culture, skillset, and personality right, we’re convinced that the typical 4.6 year average duration at a company in America, we’ll be able to take that way up.”

For more on this dating site and to find out why it has been such a popular online dating service you can read our review of eHarmony.

Tinder reported on their Twitter account and Facebook that they had a brief outage on September 3rd around 1pm. The resulting outage prevented people from logging into the Tinder dating app both on the iPhone and Android phones.

The technical problems appears to have only lasted about 20 minutes. No word yet on what caused the issue.

Update: The Tinder dating app was down because Facebook was down. Since Tinder uses your Facebook account to log you in that was the cause of the service interruption.

Do people tend to speak up more about issues facing our society because of social media? Does everyone’s voice get heard? If you were to look at any Facebook feed, you’d probably say it’s a great tool for discussing issues and stating opinions. It’s given many people a voice, and the ability to craft a thought and publicize it.

But a recent study by Pew Research points to something else – namely, that people have quite the opposite reaction when it comes to social media: they are afraid to share their views. There is a tendency of people not to speak up about policy issues in public—or among their family, friends, and work colleagues—when they believe their own point of view is not widely shared. This tendency is called the “spiral of silence.”

Social media has only deepened this tendency, at least as Pew researched human behavior pre-Internet compared to what is taking place now. Facebook and Twitter especially seem to advocate for those who hold minority opinions to use their platforms to voice them, but many users haven’t.

Pew conducted a survey of 1,801 adults, focusing on one important public issue that most Americans had heard about: the Edward Snowden revelation about government surveillance of Americans’ phone and email records. Pew says they chose this issue because Americans were divided about the issue - whether Snowden’s leaks to the media were justified or whether the surveillance policy itself was a good or bad idea.

The research firm surveyed people’s opinions about the leaks, their willingness to talk about the revelations in either in-person or online settings, and their perceptions of the views of other people, both online and offline.

It turns out, people were less willing to discuss the Snowden-NSA story over social media than they were in person, with 86% willing to discuss in person versus only 42% of Facebook and Twitter users who were willing to post about it on those platforms. In addition, in both personal and online settings, people were more willing to share their views if they thought their audience agreed with them. For example, those who felt their co-workers agreed with them were about three times more likely to say they’d join a workplace conversation about the Snowden situation.

It is similar with Facebook users – those who thought their friends would agree with them were also more likely to post their opinion about the issue, but those who weren’t sure were less likely. Facebook and Twitter users were also less likely to share their opinions in person with friends, say over dinner, if they felt that their Facebook friends didn’t agree with them.

Many people might decide that sharing political viewpoints over Facebook or Twitter might alienate friends or colleagues. This is also a reason why people refrain from sharing information that is too personal. Regardless, the Pew study shows that Americans may be a lot less willing than we assumed to share their true feelings over social media.

It seems dating site Plenty of Fish (POF) is staying true to its word of turning its image around. Known by many daters as a hook-up site, in the last couple of years the company's founder has promised that the site is cleaning up and wants to go back to its original purpose - helping singles meet people for relationships, not one-night stands.

The company recently shared on its blog exactly how they are enforcing their mission, and it seems they are doing this by deleting the accounts of members who violate site rules. According to POF, many users are in the dark about why their accounts are deleted, but they don't have the staff to respond to these requests individually. Just how many people are violating POF rules? About 5% of members, which considering the thousands of people signing up for the free site on a regular basis, amounts to more than its 75-person staff can handle. So, they decided to post the most common reasons on their blog.

Following are some of the rules that POF enforces. Be warned, if you violate their rules, the company claims that it can find out through its technology and advanced software. They can even detect if you're a scammer when you sign up.

Here are some reasons why your POF account may have been deleted:

1. You were looking for casual sex. The example the site gives is pretty cut and dry - one user was asking another user if he could pay her for having sex with him. While many lewd messages have double meaning and can be argued, if you are propositioning anyone on the site, you won't have your account for long.

2. You're married. The site is strict about this, and if POF discovers you are married, your account will be deleted.

3. You are a "scammer, a spammer, a fake, underage, or are soliciting a business." This can get a little murky, as scammers generally tend to hide beneath their online dating persona. But POF claims to catch 98% of them before they can even sign up on the website, captured through their "sophisticated spam detection system."

4. You are rude to users. If you put someone down because of how they look, or make discriminating remarks, or are blocked by other users often, you risk being deleted.

5. You post inappropriate photos. This includes the infamous "shirtless" photo that guys tend to gravitate to in online dating. If you are a woman, don't advertise your body with revealing clothing. If you question whether you should upload a particular photo, then don't.

6. You login from a country where POF doesn't exist yet. While POF is in many countries, they aren't in all and they can't support a user account in places where they aren't set up. So, check the site to see if your country is included before attempting to sign up.

SNAP Interactive has made its online dating site Are You Interested (AYI) a priority, and it looks like it’s paying off. The company announced that AYI has become the number one grossing application in US Lifestyle category in the Apple iTunes Store as of August.

The company hit other big milestones, too. In July, its mobile apps contributed to the highest percentage of total logins ever, at 38%. New mobile subscription transactions were up 57% year-to-date compared to the same period in 2013, and total mobile logins were up 33% YTD compared to the same period in 2013.

AYI began as a Facebook-based online dating site, and has since expanded to its service to develop its mobile platform. SNAP said that it has put a huge focus on mobile in the past year, specifically improving the user experience for iPad, iPhone, and Android phones. The goal was to create a seamless cross-platform experience for everyone, no matter what device they were using.

Mobile has become a crucial part of the online dating market, and its numbers are only going up. Traditional online dating sites have been developing and marketing their mobile platforms for this reason – many daters want more ease and accessibility - and don’t want to have to sit in front of their laptops when they can use their phones to connect with potential dates. Popular apps like Tinder, Hinge and Grindr have also created a new market of younger daters who find dating via phone apps to be the most convenient way to meet people.

Snap's Chief Executive Officer Clifford Lerner commented, "Mobile is the primary platform for an increasingly large segment of online dating users, and we were determined to create an excellent experience on all mobile platforms to take a leadership position in the market.  We're excited to be the #1 Top Grossing application in the US Lifestyle category in the Apple iTunes store.  It shows that iPhone users have really embraced the AYI app and user experience we worked so hard on.  We believe mobile is an important engine of growth in the online dating industry, and we're pleased to be one of the leading providers of online dating applications."

Snap's Chief Operating Officer Alex Harrington added, "Mobile is not only strategically important, but also a very lucrative platform for the Company.  In July 2014, approximately 52% of our user acquisitions occurred on mobile platforms, which helped diversify marketing sources and increase marketing efficiency."

SNAP Interactive hasn’t mentioned any future development plans for AYI. For more on this dating service you can read our Are You Interested review.